New Delhi, November 19, 2017: Backed by one of Europe’s largest natural beauty companies, MyGlamm has collaborated with a series of global experts and makeup artists to introduce an innovative and exciting range of New Age Makeup.
Conceptualized, formulated and developed in laboratories in Italy and Germany, MyGlamm Products have been created to simplify a woman’s makeup routine by offering multi-functionality products. The products have used innovation to not only reduce the number of products you need to carry in your handbag but also cut down the number of steps you need to follow while applying makeup. Whereas, with our single use products we have created new textures, precise applicators, and never seen before formats, which further simplify and reduce the amount of time you need to do your makeup.
The 100% Cruelty Free MyGlamm makeup range is enriched with special minerals, vitamins and oils like Jojoba Oil, Argon Oil and Tropical Plant oils that nourish the skin and deliver a long lasting, and smudge-free look that pay off to a glamorous look all day long. MyGlamm offers a complete and comprehensive selection of International Products that multitask, featuring Face, Eye and Lip Products as well as wide-ranging Makeup Accessories.
- Total Makeover FF Cream , a 5 in 1 primer, concealer, foundation, compact and corrector enriched with SPF 30 that is all you need to reduce 5 steps of your routine to just 2;(INR 1450)
- Chisel It , a 3 in 1 contouring palette contains a blush, bronzer and highlighter, an ultimate all-in-one palette that makes buying multiple products absolutely redundant;(INR 1250)
- Glow To Glamour , a 2 in 1 duo of loose matte fixing powder and a shimmery loose powder highlighter duo that fits snug in your purse so you can go from Work to Play in two easy steps.(INR 1195)
- All Eye Need , a 3 in 1 comprising of an Eye Primer Base, a selection of eye shadow shades and a highlighter, to help you craft diverse looks within minutes; (INR 1195)
- Jet Set Eyes , a super soft and creamy kajal-eyeliner duo with a semi-matte finish rolled into one sleek stick;(INR 750)
- Stay Defined , a 2 in 1 set of one of a kind high definition brow powder and liquid eyeliner duo that comes in one single packaging for easy portability (INR 1095)
- Perfect Curves , a Chubby Matte Lipstick and Liner duo that allows for precise and even application of saturated colour; (INR 995)
- Colour Fusion , a 2 in 1 truly revolutionary lip gloss and lipstick combination that gives three colours in one stick(INR 795)
- Two Of Your Kind , a set of 2 long lasting gel finish nail enamel duo that is an opulent marriage of technology and glamour. The 3 Free Formula (No formaldehyde, No toluene and No DBP) prevents nail breakage and damage (INR 390)
Furthermore, MyGlamm offers a selection of Makeup Accessories that help with precise application and flawless texture to your makeup routine, including a Beauty Blender, Chisel It Blush Brush, Total Makeover Foundation Blush, All Eye Need Tapered Blending Brush, All Eye Need Shader Brush, All Eye Need Blending Brush and a Perfect Curves Lip Brush. (Ranging from INR 750 to INR 1295)
ABOUT THE BUSINESS
MyGlamm is currently available in India online on www.MyGlamm.com and on the MyGlamm App. From November, MyGlamm will also be available at select offline retailers such as Shoppers Stop and Lifestyle. MyGlamm has also created India’s first digital peer-to-peer distribution program for its consumer. MyGlamm Make-Up Products are also set to be launched in the Middle East and SE Asia in the first half of 2018. Investors in MyGlamm include the French beauty group L’OCCITANE and US based Tano Capital.”