Melorra set to accelerate with its reach expanding to 25,000+ pin codes in the country to drive growth


Strong demand for fashion inspired fine jewellery coupled with a strong distribution line ensures that sales clock from across the country

New Delhi, June 30, 2018: Melorra, India’s first fashion inspired fine jewellery brand has branched out to 25,000+ pin codes and is ready to expand its presence in the country to bridge the gap between jewellery and fashion. Modern day consumers demand accessories which allow them to stand out from the crowd. This increasing demand to appear fashion conscious has paved the way for Melorra to expand their realms across the country catering to a wider audience. Melorra is one of the fastest growing fashion inspired fine gold and diamond jewellery brand that styles jewellery for the contemporary wardrobe inspired by fashion trends.

Melorra has a strong presence in Tier 1 cities and in April 2018 enhanced its accessibility across smaller pockets of the country. Banking upon its strong distribution operations, the brand allows consumers to enjoy the luxury of home delivery in the fine jewellery space. From Itanagar to Kanyakumari, Melorra offers Cash on Delivery to all pin codes in India and hopes to bridge the jewellery-wardrobe mismatch of the modern woman. Melorra has rapidly expanded and made a mark in the Indian jewellery segment with a high net promoter score (NPS) of 50+. One of its key success factors are the brand’s fine jewellery design creations. They are unique, stylish & refreshed every month with new collection launches. Melorra aims for customer satisfaction in all aspects from quality to style and closely works with fashion stylists to meet the changing jewellery needs of a modern woman.

Commenting on the brand’s growth Ms. Saroja Yeramili CEO & Founder of, “Melorra was conceptualized to disrupt the Indian jewellery segment. Traditionally the Indian jewellery market is heavily dominated by traditional wedding jewellery pieces which cannot be adapted to suit modern day casual or workwear restricting the option to wear fine jewellery. Melorra aims to redefine the dynamics of everyday gold jewellery by creating fashion inspired/ forward master pieces that endeavours to amplify the country’s fashion quotient.”

The brand enjoys immense consumer satisfaction due to their superior quality products, promptness and service levels. Melorra is the only jewellery brand to have invested in the latest CAD (Computer Aided Design) technology, enabling high precision and accuracy to execute & convert computer sketches into virtual 3D models. The models are then rendered with real material input. Equipped with the latest technology, Melorra leads the modern gold jewellery space with marque collections for any outfit. It is also one of the leading jewellery brands that showcases 12 different collections in a year to excite the consumers with their edgy and fashionable fine jewellery to keep up with the changing wardrobe.

Corporate Comm India(CCI NewsVoir)