New Delhi, March 19, 2019: Peps Industries Pvt. Ltd., India’s top-selling spring mattress manufacturing company celebrated its 2nd Peps Wake Up Day 5k Run at Cubbon Park, Bengaluru today. Over 1200 people across all age groups participated in this unique event.
Featuring a 5 kilometre run, the celebrations included a rejuvenating yoga session. Both the activities were supported by renowned health and fitness experts Total Yoga. While everyone celebrated World Sleep Day on 15th March, Peps Wake Up Day took place the next day. This event embodied the brand philosophy of ‘Dream Makers’, which urges young people to and take on challenges in order to achieve their dreams and aspirations of a greater purpose.
Speaking on the occasion, Mr. K. Madhavan, Managing Director, Peps Industries Pvt. Ltd. said, “When we started Wake Up Day last year, the goal was to go beyond the conventional celebration of Sleep Day and to Dare the participants to Wake up and achieve their dreams. The turnout of such a huge crowd of people to participate and celebrate Peps Wake Up Day has indicated a revolution in people’s thinking and the desire to tackle challenges and rise to achieve their dreams.”
Commenting on this initiative, Shankar Ram, Joint Managing Director, Peps Industries said, “Peps has always been a leader in the industry and the success of Wake Up Day is an indication of the public’s trust and belief in our brand. Our aim was to shift the focus away from sleep and onto one’s ability to perform at their peak level and remain active for a longer time, thereby achieving their goals.”
The event saw participation of an enthusiastic crowd of energetic people enjoying the fresh air, greenery and an action-packed morning. Through the event, which reflects the brand positioning of ‘Dream Makers’, PEPS intends to fuel the participant’s dreams by helping them understand the importance of sleeping better, performing better and achieving better.