Kiehl’s launches nighttime companion to the its best- selling butterstick lip treatment—introducing new buttermask for lips

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New Delhi, April 16, 2019: India– On the heels of the successButterstick Lip Treatment, Kiehl’s launchesalip maskto join its lip portfolio. Introducing Buttermask For Lips, an intensive overnight lip treatment thatimproves dry flaky lips for smoother, softer lips by morning.

Formulated with Coconut Oil and Wild Mango Butter, the luxurious balm blankets dry, flaky lips with moisture, helping to restore a smoother texture and uncover softer, healthy-looking lip for all day hydration.

“Whether you’re a lover of bold lip color or your lips experience the everyday wear and tear of the environment, Kiehl’s Buttermask for Lips is the perfect solution to soothe dry flaky lips in just one night. It also works as a quick, smoothing prep before applying a bold lip look. I always have my girls sleep with a thick layer of this on the night before an event so lips are prepped, conditioned, and red carpet ready,” shares Nina Park, Kiehl’s Global Consulting Makeup Artist.

WHY LIPS REQUIRE EXTRA CARE

The skin on our lips is 75% thinner than regular skin.Lips also have fewer sebaceous glands than regular skin, making them drier with a weaker skin barrier. Furthermore, due to accelerated skin cell turnover on lips, the skin on lips loses water 3x faster than regular skin and experiences only 1/3 of the hydration. With its limited water retention properties, it’s no surprise that lips dry out faster. Lip skin also contains 3x less melanin than regular skin, making lips more sensitive to sun damage and in more need of replenishment than.

Corporate Comm India(CCI NewsWire)