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New Delhi, July 27, 2017: In this article, Adzooma, the online advertising platform for small business, offer tips and look at some tactics you can use to increase brand engagement in B2B marketing.

B2B exchanges have become more customer-centric in recent years - more akin to strategies traditionally thought of as better-suited to B2C. While there are still differences between the two strategies, whether you’re dealing with an individual end-user or a Fortune 500 company, a customer is a customer.

1. Find out your Customers’ Wants and Needs

It’s important to find out what customers want from you as a company. Let’s face it - people love talking about themselves - in fact, a study by the National Academy of Sciences proved that humans get a biochemical buzz when talking about themselves.

While getting customers to talk about their needs can help to establish an emotional, human connection, it also allows you to adapt your offer to better match their requirements - where possible.

2. Match and Manage Expectations

Though it is important to talk to customers about what they need, it’s equally as important to think about what they expect from you as a company: whether dealing with a new or existing customer, it’s almost certain that they will already have preconceived expectations of your business.

One way to maintain continued customer engagement is to ensure that your projected brand image is in line with how your brand functions in reality. As with any business, a customer’s experience with a brand must be in line with the expectations they already had, or they could start searching elsewhere for what they were actually looking for in the first place - it’s important to know what your customers want and expect from you.

Transparency is the key to making sure your customers have realistic expectations of your company, for both new and existing customers; whether it be press releases, sales figures, or timeframes for project completion, transparency is essential. Being optimistic but realistic about your company will ensure customers are not left feeling let down or cheated.

3. Connect with Customers Emotionally

Establishing an emotional connection with customers is usually associated with B2C rather than with B2B exchanges. However, some of the most influential B2B brands are swaying towards this approach in recent years.

According to a study by Google and CEB, B2B customers are around 10% more emotionally connected with their vendors than their B2C counterparts, and these business customers are 50% more likely to follow through with a purchase if they see personal value in their decision.

In an over-saturated and commoditised market where the price difference between competitors is often marginal, your company’s brand image could be the deciding factor - finding the right balance between taking a rational or emotional approach towards a B2B customer is vital.

4. Use Jargon the Right Way

The term ‘jargon’ gets a bad rap in the marketing world - some experts advise against using jargon altogether, advocating for simplicity.

Excessive use of jargon can alienate one side of an exchange from the other; the customer might feel lost or even less intelligent due to their perceived lack of knowledge; or they might be left with a bad taste in the mouth by a marketer’s excessive use of buzzwords in an attempt to ‘wow’ the client.

On the flipside, jargon, when used correctly, can have quite the opposite effect - it can identify you as an ‘insider’ in your field and establish a connection with the customer. Especially in B2B exchange, both parties should be reasonably knowledgeable about the product or service and its field. For this reason, it’s important to find the balance between appropriate and excessive use - using broad, general words rather than specialised terms could devalue the exchange, and fail to get the point across as intended.

5. Utilise Social Media

While social media has been massively successful in B2C exchange, many B2Bs don’t use social media to its full potential - B2Bs should be giving as much importance to social media as any of their other marketing strategies.

Using social media effectively can help to increase brand awareness and influence, however It’s also important not to come off as too promotional in your interactions on social media. Another use for social media is to gain insights into the market: follow experts and influential figures to see which topics and tags are trending in your sector; get involved in forums dedicated to your field, such as LinkedIn discussion groups.

Many B2B companies are realising that while business interactions should be professional, the businesses themselves are made up of individual people, who are just as driven by emotions and personal connections as everyone else.

Corporate Comm India(CCI Newswire)

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Bangalore, July 26, 2017: The Srishti Institute of Art, Design, and Technology will be hosting the 'Srishti Collective' from July 17 to July 20. This annual event marks Srishti's 21'st anniversary and is a culmination of various undergraduate and postgraduate programs of study in art and design.

An eclectic variety of projects conceptualized by the 220 young creative professionals will be on display at'The Srishti Collective 2017' at the Kings Court, Palace Grounds. The projects on view range from design for social impact, future of retail design, modern healthcare, art/science interface, design for sustainability, publishing for youth, animation shorts and topical fiction besides motivating documentary films, Srishti TV, and contemporary public art installations. This year, the first graduating batch of the 'Bachelor of Vocation' course from the Srishti Pune campus, are among the enthusiastic participants. The Expo will showcase the creative and critical thinking skills of these emerging artists and designers through superbly crafted products, services, communication and art for a globalizing world.
Geetha Narayanan, Founder-Director, Srishti said, "If you really want to know what the 'Make in India' and 'Skills Development' initiative of the Government of India means, and how art and design can together contribute to the growing creative national and international economies, then you need to come and see the wide variety of work of these young creative professionals, trained at Srishti".
'The Srishti Collective' will be formally inaugurated by the Karnataka Minister of Industry R V Deshpande on 17th July at 4.00 p.m.

Corporate Comm India(CCI Newswire)
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New Delhi , July 26, 2017: The transport sector stands to benefit from the recently rolled out GST in several ways. Pre- GST, the complex tax structure and paper work forced the transport industry to spend a lot of resources on tax compliance and deposit of interstate sales tax. Monitoring and collection of sales tax at interstate check posts led to major traffic congestion at these points, resulting in slower movement of freight and passenger, and consequently higher costs and pollution. An average Indian truck covers only about 50,000-60,000 km a year as against 3 lakh km done by a truck in US.

The unified tax regime has obviated the need for inter state check posts. This will result in reducing the travel time of long-haul trucks and other cargo vehicles by at least one-fifth. This, coupled with the proposed E-way bill that will require online registration for movement of goods worth more than Rs 50,000, will ease the movement of freight further, and bring in more transparency in the whole process. Efficient freight movement will also boost the demand for high tonnage trucks, which will in turn reduce the cost of transportation of freight.

A single GST also means an optimized warehousing structure. Earlier, companies had to maintain warehouses in every state due to different taxation slabs. GST does away with the need to have a separate warehouse for every state. This means a leaner and smarter logistics chain. This will also encourage more investment in the warehousing business.

Pre- GST, the statutory tax rate for most goods worked out to about 26.5%. Post GST most goods are expected to be in the 18 % tax range . India currently has very high logistics cost – about 14% of the total value of goods as against 6-8% in other major countries. GST will serve to bring down the logistics cost to about 10-12 % by facilitating efficient inter-state flow of goods and accelerating the demand for logistics services.

According to Shri Nitin Gadkari, the Minister for Road Transport & Highways and Shipping, India’s logistics sector would gain the most from the Goods and Services tax as costs would fall by almost 20%. He has also said that logistics parks are being set up at various places across the country to act as freight aggregation and distribution hubs. These logistics parks will enable long haul freight movement between hubs on larger sized trucks, rail and waterways. This will not only reduce freight transportation costs, but also throw open many employment opportunities and reduce pollution levels.

The Ministry of Road Transport and Highways has prepared a booklet on the benefits of GST for the transport sector.

Corporate Comm India(CCI Newswire)

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Introduces its AI package with unique features to alter the way business communications work

New Delhi, July 26, 2017: Knowlarity, the leading cloud communications provider across emerging markets globally, has today announced the launch of Knowlarity Artificial Intelligence Experience (KATIE) platform. With this launch, business communications and the commoditized cloud telephony industry is set to go through a paradigm shift, with Knowlarity leading the way. KATIE has been built specifically to Enterprise scale that will allow her to process a massive amount of data in near real-time using powerful back end services. In the front end, it is enriched by a combination of AI based query & visualizations that enhance user ease and enriches user experience. KATIE is currently available to key customers of Knowlarity and will be made available to all of their Enterprise Customers shortly.

AI in cloud communications makes the unthinkable possible by offering unparalleled insights and automation. It will act as your virtual representative, interacting personally with the customers of businesses and responding to their queries. AI and Analytics can track key business communication metrics and systems 24x7 while creating alerts immediately when anything anomalous happens, keeping the business completely secure.

As a part of the above suite of AI-powered services and the first one to be made available, Knowlarity also announced the launch of its "Personalized Contextual Automated Calls" powered by advanced next generation Text-to-Speech services ( http://knowlarity.com/tts ). Providing businesses with unparalleled quality and control over the pitch, accent, and language for every call, businesses can now generate a communication experience for its customers akin to Amitabh Bachchan giving you a call in his deep baritone and reminds you to get your child vaccinated! The conversation is individualized through the use of information from multiple databases, which provide accurate and detailed insights on the user.

Leveraging TTS on Knowlarity requires businesses to upload the database containing customer numbers and other dynamic data points onto the Knowlarity cloud. The information entered is processed to initiate the call blast. Parallel calls are then made, delivering highly personalized messages to customers. TTS finds great application in automated reminders, KYC verifications, appointment booking, OTP sharing, and order confirmation. This allows businesses to maintain an impeccable quality in consumer-focused communications.

Speaking on the announcement, Ajay Shrivastava, Chief Technology Officer, Knowlarity, said, "Knowlarity has been the undisputed pioneer and leader in cloud telephony solutions for businesses across the globe. We have brought about a massive shift in the business-to-customer interaction process, particularly for emerging economies. Buoyed by this success and staying true to our commitment to innovation, we have once again pushed the envelope of achievement. We have re imagined cloud telephony like never before and are set to create another disruption in the domain with the launch of our highly futuristic tool of AI-powered cloud telephony. Through its implementation, businesses will not only cut down on their operational costs and efforts but also optimise their operations and deliver highly personalized messages to their customers simultaneously."

Further elaborating on the same, Ajay added, "For example, e-commerce players can send out an automated call to the customer to confirm their availability before the delivery boy's visit. This not only reduces the no-show but also allows them to boost their last-mile operations. Businesses now have unparalleled control over their communication settings through Knowlarity, which has become the harbinger of a revolution in the business communication domain."

By enabling high-quality automated communications for both promotional and transactional applications for businesses, Knowlarity is aiming to bring down operational costs, improve SLAs and unlock better operational efficiencies. Businesses in sectors such as brand campaigns, aggregate portal solutions, hospital/healthcare, real estate, education, banking, automobile, e-commerce, food & beverages, and courier services, in particular, are expected to benefit greatly from the product roll out from Knowlarity.

Corporate Comm India(CCI Newswire)

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Tech-enabled, fully-automated system will match the pre-defined lender criteria with borrower requirements as soon as they are listed & even send proposals on behalf of lenders

New Delhi, July 26, 2017 : In a pioneering development for the country’s fin tech sector, Faircent.com, India’s largest peer-to-peer lending platform, has launched a new Auto Invest feature for registered lenders. Poised to be a game-changer for the P2P lending landscape, the Auto Invest feature makes investing easier, less time consuming and ensures that the lender is amongest the first to invest in borrowers that meet their criteria. It eliminates the need for lenders to browse through several borrower profiles by automating the entire process.

Faircent.com provides a highly curated platform that evaluates borrowers based on a fully automated credit evaluation system and lists them among various risk buckets – low to very high. Lenders availing auto-invest can invest any amount starting from Rs. 750/- by setting a maximum range of Rs. 10,000 to Rs. 2 lakhs per proposal across various yield categories and loan tenures. The tech-enabled, fully-automated system will match the pre-defined criteria set by the lender with borrowers’ requirements as soon as they are listed and even send proposals on the lender’s behalf. This will help lenders registered on Faircent build a diversified portfolio across risk buckets more seamlessly and swiftly than was possible earlier.

Commenting on the announcement, Shakti Goel, Chief Technology and Product Officer, Faircent.com said, “Lenders who invest large amounts of money in P2P loans on a regular basis often find it time consuming to view multiple listings and assess individual criteria for each borrower. Auto investment is the future of P2P lending and Faircent.com is capitalising on automation to the fullest to drive a highly tech-driven and simplified experience for lenders on our platform. We are India’s first major P2P lending platform to integrate this technology into the lending process which makes it highly convenient and also enables faster turnaround time. The interface offers easy operability and navigation to review multiple proposals with the final lending decision taken only by the lender.”

With Faircent.com’s unique model, lenders are better poised to generate higher and stable returns on their money as compared to bank deposits or traditional market-linked investment instruments. As per its latest Data & Analytics report, 90% of the lenders on the platform are earning 18% to 26% gross returns. With this revolutionary new addition to its suite of offerings, Faircent now also makes earning these returns more convenient and faster.

Corporate Comm India(CCI Newswire)

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New Delhi, July 26, 2017: Respected Shri Pranab Mukherjee ji,

Shri Hamid Ansari ji,

Shri Narendra Modi ji,

Shrimati Sumitra Mahajan ji,

Shri Justice J. S. Khehar ji,


Hon'ble Members of Parliament,

Ladies and Gentlemen, and

Fellow Citizens

I thank you for electing me to the responsibility of the President of India, and I enter this office with all humility. Coming here to Central Hall has brought back so many memories. I have been a Member of Parliament and here, in this very Central Hall, have had discussions with many of you. Often we agreed, sometimes we disagreed. But we learnt to respect each other. And that is the beauty of democracy.

I grew up in a mud house, in a small village. My journey has been a long one, and yet this journey is hardly mine alone. It is so telling of our nation and our society also. For all its problems, it follows that basic mantra given to us in the Preamble to the Constitution – of ensuring Justice, Liberty, Equality and Fraternity and I will always continue to follow this basic mantra.

I bow to the 125 crore citizens of this great nation and promise to stay true to the trust they have bestowed on me. I am conscious I am following in the footsteps of stalwarts such as Dr. Rajendra Prasad, Dr. S. Radhakrishnan, Dr. A. P. J. Abdul Kalam, and my immediate predecessor, Shri Pranab Mukherjee, whom we address out of affection as 'Pranab Da'.

Our Independence was the result of efforts by thousands of patriotic freedom fighters led by Mahatma Gandhi. Later, Sardar Patel integrated our nation. Principal architect of our Constitution Babasaheb Bhim Rao Ambedkar instilled in us the value of human dignity and of the republican ethic.

These leaders did not believe that simply political freedom was enough. For them, it was crucial to also achieve economic and social freedom for millions of our people.

We would be completing 70 years of our Independence soon. We are also well into the second decade of the 21st century, a century that so many of us intuitively believe will be an Indian century, guided and shaped by India and its accomplishments. We need to build an India that is an economic leader as well as a moral exemplar. For us, those two touchstones can never be separate. They are and must forever be linked.

The key to India's success is its diversity. Our diversity is the core that makes us so unique. In this land we find a mix of states and regions, religions, languages, cultures, lifestyles and much more. We are so different and yet so similar and united.

The India of the 21st century will be one that is in conformity with our ancient values as well as compliant with the Fourth Industrial Revolution. There is no dichotomy there, no question of choice. We must combine tradition and technology, the wisdom of an age-old Bharat and the science of a contemporary India.

As the gram panchayat must determine our consultative and community based problem solving, the Digital Republic must help us leapfrog developmental milestones. These are the twin pillars of our national endeavour.

Nations are not built by governments alone. The government can at best be a facilitator, and a trigger for society's innate entrepreneurial and creative instincts. Nation building requires national pride:

— We take pride in the soil and water of India;

— We take pride in the diversity, religious harmony and inclusive ethos of India;

— We take pride in the culture, heritage and spirituality of India;

— We take pride in our fellow citizens;

— We take pride in our work; and

— We take pride in the little things we do every day.

Each citizen of India is a nation builder. Each one of us is a custodian of India's well-being and of the legacy that we will pass on to coming generations.

— The armed forces that protect our borders and keep us safe are nation builders.

— Those police and paramilitary forces that fight terrorism and crime are nation builders.

— That farmer toiling in the blazing sun to feed fellow citizens is a nation builder. And we must never forget that so much of our farm labour comprises women.

— That scientist concentrating tirelessly and 24 x 7 to send an Indian space mission to Mars, or invent a vaccine, is a nation builder.

— That nurse or doctor helping the sick to recover and fighting disease in a remote village, is a nation builder.

— That young person who founds a start-up and becomes a job creator is a nation builder. The start-up could be on a small farm, converting mangoes to pickles. Or in an artisans' village, weaving carpets. Or at a laboratory lit up by giant screens.

— That tribal and ordinary citizen striving to preserve our ecology, our forests, our wildlife, to push back climate change and to advance the cause of renewable energy, is a nation builder.

— That committed and driven public servant who works beyond the call of duty, whether on a flooded road, directing traffic; or in a quiet room, poring over detailed files, is a nation builder.

— That self-less teacher who equips young children and shapes their destinies, is a nation builder.

— Those countless women who take care of families with so many other responsibilities, at home and work, and raise children to become ideal citizens, are nation builders.

People elect their representatives from the Gram Panchayat to Parliament. They vest their will and hopes in these representatives. In turn, the people's representatives devote their lives to the service of nation.

But, our endeavours are not for ourselves alone. Down the ages, India has believed in the philosophy of Vasudhaiva Kutumbakam (वसुधैव कुटुंबकम) – the World is My Family. It is appropriate that the land of Lord Buddha should lead the world in its search for peace, tranquility and ecological balance.

India's voice counts in today's world. The entire planet is drawn to Indian culture and soft power. The global community looks to us for solutions to international problems – whether terrorism, money laundering or climate change. In a globalised world, our responsibilities are also global.

This links us to our global family, our friends and partners abroad, and our diaspora, that contributes in so many ways across the world. It brings us to the support of other nations, whether by extending the umbrella of the International Solar Alliance or being first responders following natural disasters.

We have achieved a lot as a nation, but the effort to do more, to do better and to do faster should be relentless. This is especially so as we approach the 75th Year of our independence in 2022. What must also bother us is our ability to enhance access and opportunity for the last person and the last girl-child from an under-privileged family if I may put it so, in the last house in the last village. This must include a quick and affordable justice delivery system in all judicial forums.

The citizens of this country are the real source of strength to me. I am confident that they will continue to give me the energy to serve the nation.

We need to sculpt a robust, high growth economy, an educated, ethical and shared community, and an egalitarian society, as envisioned by Mahatma Gandhi and Deen Dayal Upadhyay ji. These are integral to our sense of humanism. This is the India of our dreams, an India that will provide equality of opportunities. This will be the India of the 21st century.

Thank you very much!

Jai Hind

Vande Mataram

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