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Bangalore, Karnataka, India, Wednesday, May 08, 2013 -- (Business Wire India) -- We are pleased to announce that GIEOM has been selected as a semi-finalist of the Innotribe Startup Challenge, organized by SWIFT, honouring the company as one of the most promising financial technology and financial services start-ups. On 16th May, GIEOM will compete against 4 other growth-stage innovators at the Innotribe Challenge Showcase in Singapore. The winners from Singapore will go on to compete against the winners from New York and London in the grand finale at Sibos, SWIFT's annual conference, in Dubai in September.

GIEOM was selected as one of the 5 semi-finalists from hundreds of applications to enter the Challenge by Innotribe and a panel of industry experts. GIEOM will pitch its solution to a panel of the financial industry's leading angels, VC's and decision makers at the Singapore Challenge Showcase.

GIEOM was founded in 2008 by a team of banking technology experts with strong research backing and today, there are over 30,000 users from 7 banks operating in 35 countries using the GIEOM software product to achieve 'Business Excellence'.

John Santhosh, CEO of GIEOM, says "GIEOM has helped banks globally increase revenue, reduce operational errors, costs and risks, and improve customer service. Our product is a 'Business Map' much like a 'Google Map' interlinking Business Processes, screen simulations of IT systems, e-books of Regulations, and Business Performance that help banks achieve Business Excellence."

Matteo Rizzi, Co-founder of Innotribe, says "I'm delighted to announce GIEOM as a semi-finalist and look forward to discovering more about the business. This year's semi-finalists have assessed the developments and trends in the region and have identified opportunities in the market. The entrants have each demonstrated a forward-thinking and innovative approach to the financial sector and have developed start-up businesses which could have profound impacts on the future of the industry. I'm extremely excited to give GIEOM the opportunity to pitch its ideas to some of the top decision makers in the industry."

We'd like to thank SWIFT Innotribe , Invest NI , HP , Level39 , Sberbank and the other Innotribe Challenge Partners for making the Innotribe Startup Challenge possible.

For further information about the Innotribe Startup Challenge, please visit: http://innotribestartup.com/ or follow @innotribe on Twitter.

About GIEOM

GIEOM is a software product company established in 2008 offering a Business Excellence and Business Transformation application software - GIEOM, with a unique and radical approach to Business Excellence. GIEOM was built with the aim to simplify the view of the business operating model and is tailor-made to suit the needs of any organization that would like to ease and improve its way of working and decision making. GIEOM helps customers increase revenues & profits and create new business areas and also helps in reducing operational waste and error. In the first five years of its existence, GIEOM has been implemented in 35 countries. For more information, please visit http://www.gieom.com http://www.youtube.com/watch?v=Ecc9VQkrt90

About Innotribe

Launched in 2009, Innotribe is SWIFT's initiative to enable collaborative innovation in financial services. Innotribe presents an energising mix of education, new perspectives, collaboration, facilitation and incubation to professionals and entrepreneurs who are willing to drive change within their industry. It fosters creative thinking in financial services, through debating the options (at Innotribe events) and supporting the creation of innovative new solutions (through the Incubator, Startup Challenge and Proof of Concepts (POCs). It is through this approach, the Innotribe team at SWIFT is able to generate a platform that enables innovation across SWIFT and the financial community. For more information, please visit http://www.innotribe.com/ .

About SWIFT

SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,000 financial institutions and corporations in 210 countries. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.

For more information, please visit www.swift.com or follow us on Twitter: @swiftcommunity and Linkedin: SWIFT .

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