India, February 22, 2025: Superdry, known for blending vintage Americana, Japanese graphics, and British tailoring, marks 20 years of its most recognizable streetwear, the iconic Osaka 6 collection. A leader in streetwear for the past two decades, the Osaka 6 collection is known for its heritage and evolving style. Superdry marked this milestone by launching ‘It’s Iconic, It’s Osaka 6’ campaign, as the name suggests this campaign is timeless and is bringing a fresh take on this classic for today’s fashion enthusiasts.
Osaka 6 is more than just a number it’s woven into Superdry’s DNA, a design that’s stood the test of time and carved its way into streetwear culture across the globe. Inspired by the bold spirit of Japanese street style, it has emerged as Superdry’s signature. While it has evolved over the years, it continues to be a go-to for those who appreciate both style and individuality.
To mark this milestone, the limited-edition t-shirt come in special edition packaging, with collectible dog tags, a commemorative parchment, and vinyl decals—giving loyal fans a piece of nostalgia while introducing Osaka 6 to a new generation. Superdry’s global presence has solidified its reputation as a trendsetter in fashion. In India, the brand continues to drive innovation with its seamless mix of premium craftsmanship and contemporary aesthetics. The 20th-anniversary campaign captures the essence of individuality and style while celebrating the brand’s enduring legacy.
The Osaka 20th drop is available across selected Superdry stores, Superdry.in, and Ajio. Explore the design that’s been 20 years in the making – where heritage meets the future of fashion.
