New Delhi, March 07, 2018: As part of this Campaign, ‘My Label Book’ will be distributed free to primary school students across India through their respective schools on 5th June 2018, commemorating ‘World Environment Day’.
‘My Label Book’, which is a 1st in India, is a collection of 60 peel n stick colourful school book labels, each with a message on ‘Social Awareness’
Awareness is the first-step towards changing behaviour’
Children handle their books every day and the messages on their labels sub-consciously inspire & influence them to:
• Follow good & sustainable practices…
• Using our natural resources judiciously…
• Being kind to our environment…
• Become change-agents benefiting the family, community & society
As the older generation, we have a moral responsibility to motivate our children so that they have a healthy, socially responsible upbringing. This is because the world they create will be motivated by the values they have, and if we don’t inculcate good values, then we cannot blame them for their behaviour!
This is our way of spreading good messages through a medium that they understand, and see every single day. A simple label can be charged with so many emotions, like love, and care – while also spreading a valuable message! This is our own small way of directing children in the right direction.
Our Mission is to reach 1 Cr+ school children across India.
While Schools across India are encouraged to participate in this Campaign; Corporates, Individuals & Philanthropists are requested to come forward and Sponsor this unique, one of a kind Campaign.
Corporate Comm India(CCI Newswire)
