~Striking a conversation around OPEN WORK CULTURE using the dialect of
fashion~_
Bangalore, May 16, 2018: Allen Solly, India’s pioneer brand in
semi-formal dressing from Aditya Birla Fashion and Retail Ltd announced
the launch of its _OPEN WORK CULTURE CAMPAIGN_. The new campaign
encapsulates the budding work culture that centers around
employee-friendliness and freedom of self-expression. Allen Solly
through its ‘Open Work Culture’ campaign is helping Indian
professionals imbibe the new work-culture while making an effortless
style statement at their workplace.
Over time, the nature of jobs have evolved along with the way we work
and where we work, and the employers have started adapting more employee
friendly policies. Open work culture encapsulates this core. The theme
of the campaign orbits around ‘Open Work Culture’ philosophy, and
explores the evolution of the modern employee friendly workspaces.
As a part of the campaign, Allen Solly has created a new TVC that
highlights the element of open work culture and showcases quintessential
office looks from the ‘_NEW AGE WORK-WEAR’ _collection. The campaign
has been produced by India’s leading creative agency Ogilvy & Mather
India.
Commenting on the launch ANIL.S.KUMAR, COO, ALLEN SOLLY said “Allen
Solly has always been in the forefront of redefining fashion at work
through its unconventional workwear offering. This film is another big
step in that direction wherein we bring alive our brand logo ‘The
Stag’and through it we celebrate the ‘open work culture’ in today’s
workplace”
The TVC features a young Solly man walking into the work place with an
air of attitude and confidence, sporting a smart chino paired with
maroon blazer from Allen Solly’s Athleisure Collection and holding a
stag on the leash. The TVC draws attention to a futuristic office with a
pet friendly policy, perk of an open work culture. The man showcases
striking looks from Allen Solly’s New Age Work-Wear collection, as
cool as the pet friendly policies at work.
JAYANTH GURUMURTHY, CREATIVE DIRECTOR, ALLEN SOLLY further added
“Allen Solly’s Open Work Culture is a fashionable and functional
take on the new age work environment and needs. The collection
incorporates blends which provide comfort, mobility and enhance a stress
free lifestyle. With innovative fabrics which incorporate cellulosic
fibers like Modal, Viscose, Lyocell, the garments are breathable,
lightweight and soft. Finishes like Anti-Odor, Anti-Microbial keep you
fresh and ready to go through the day. All the Allen Solly trousers are
in stretch, helping movement. The 360 degree Flex trousers are a unique
property with every component of the garment being stretchable, a truly
modern trouser for the rigor and mobility of the modern age.”
MAHESH GHARAT, CHIEF CREATIVE OFFICER, OGILVY & MATHER, BANGALORE said
“In the past, Allen Solly has redefined work wear. Carrying forward
the same thought process, we cracked an idea that’ll resonate with the
workplace of the future and that’s how #OpenWorkCulture was conceived.
Now the challenge was to break the clutter and create a memorable and
charming piece of communication. We had an existing property of the
Allen Solly Stag. We found a sweet spot when in the new brand narrative,
we managed to bring the Stag to life. That’s how the Allen Solly Stag
commercial was conceived. Cinematic flair is what made the TVC sticky
and unforgettable. And this was just the beginning of the campaign.
There’s lots more to come.”
Over years, Allen Solly has revolutionized the dressing lifestyle of
professionals by netting the imagination of youth and professionals and
expressing it explicitly in their New Age Work Wear Collection, giving
one a chance to mark a fashion statement at work. offers top-notch
clothing creating new benchmarks for office wear fashion. With its
contemporary fitting and revolutionary design, the range provides a
comfortable fit and expresses a unique sense of fashion. With this most
recent campaign, the brand celebrates the ever evolving global phenomena
of Open Work Culture, which has helped a young professional to maintain
a better work-life balance by providing comfort and ease-of-work at
workplace.
YOUTUBE LINK TVC: https://www.youtube.com/watch?v=6LbqkDc0ZRU [1]
Corporate Comm India(CCI Newswire)
