New Delhi, May 26, 2014 – His landslide victory in the Lok Sabha elections of 2014 bears a testimony to the fact that India as a country has awakened to transform the face of Indian politics. An indestructible defense system, massive bunch of security personnel, commandos, VVIP guest list including top leaders from SAARC countries like Pakistan’s Prime Minister Nawaz Sharif and Sri Lankan President Mahinda Rajapaksa with other dignitaries are set to mark their presence at Rashtrapati Bhavan for conduct of oath-taking ceremony of Narendra Modi as India’s new Prime Minister.
While the masses look forward to the event, a live telecast is expected to receive massive coverage and broadcast
across all the major news channels in India. Any medium of communication will be subject to constraints like power cuts, web-traffic and inaccessibility, considering the peak time blues. Nevertheless, BJP as a brand yet again manages to reach the masses with a local-pulse, by combining the power of mobility and technology. Hence, the ceremony will be made available ‘LIVE’ over mobile and landline phones wherein users across the world can dial +91-22-4501-4501, irrespective of the geography and get easy access to the ceremony!
Even formerly, BJP had embraced this direct means of connect to masses through similar live broadcast of their first rally held in Rewari (Haryana) after Narendra Modi was appointed as a PM candidate. The rally was primarily meant for ex-service men in Northern India, BJP wanted to ensure massive reach. This is when it partnered with VivaConnect, an innovative Mobile Marketing Company to broadcast the rally ‘LIVE’ on phones. The service became an instant hit and consequentially applied to every major rally of BJP.
For the first time ever in the history of politics that such unique arrangement will be made available for the masses! Dial in 91-22-4501-4501 on 26th May, 6.00 pm onwards and be a part of the significant event, ‘LIVE’ as it happens!
CCI Newswire
