New Delhi, November 25, 2018:
1.Tell us about Fanzart and its products?
Fanzart is one of the largest designer fan brand in India. Our exotic range of fans not only looks stylish, simple and artistic but also are efficiently-robust. We have a flagship store in Indiranagar, Bangalore and over 50 Fanzart stores across India which brings the experience of Luxury to the Consumers. Every single product displayed is a breath-taking piece of art. Our tagline “designer fans for designer homes” truly describes the luxurious range of designs that not only serves the purpose of air circulation, but also beautifies the surroundings by adding elements of grace, elegance and funk! The range of fans at Fanzart is quite wide and includes remote-controlled fans, foldable blades, bladeless range, chandelier fans with crystals & cane blades, wooden blades and also Fan enabled with Radio Frequency remote control. Today, the brand boasts of varied range of Fans, to suit different moods and settings.
2.Which of your products is the most popular one with restaurants or hotels?
The Aqua Jet Mist Fan has been a top seller across hotels and restaurants during summer. With its refreshing breeze of mist spreading over a large area evenly, this particular fan is the perfect one to beat the summer heat. The Aqua Jet Mist Fan excels in outdoor spaces as it spreads mist and brings the temperature down by up to 8 degrees Celsius. The Outdoor variant comes custom-fitted with three articulating wheels that make it extremely motile and provides the user ease-of-access. Apart from the outdoor/standing model, it is also available in a Wall-Mount variant which makes this fan more ergonomic in smaller spaces. This fan is being widely used in Villas/Resorts as well as Stadiums and Parks across the world. This fan can also be placed in hotels, malls and marriage halls to provide a cool, comfortable atmosphere. The Fan also makes its presence felt in cafes for a soothing mist that accompanies the cold coffee on a hot summer day.
3.How is Fanzart unique than other brands?
Other than conventional fan brands, our fans give priority to aesthetic balancing functionality. Breaking the traditional norms, we have changed the way fans work; We have increased the blade angle for higher air displacement, resulting in a Whisper quiet-and-soothing airflow for an enriched experience. (Conventional fans are all about the RPM and the sound).
Most of the other fan brands, are selling designer fans imported from other countries that may or may not suit Indian ceilings. On the other hand, Fanzart as a product brand, gets involved from the design stage and into Engineering too. Our fans are designed and manufactured specifically for the Indian market.
4. Tell us about the technology used?
Among our product range, each product uses different technologies. To briefly explain, we have fans that rotate bi-directionally which means anti clockwise togive you cool breeze and clockwise for the cosy warm air effect. Our newest fans are also enabled with Radio frequency remote controls which are a step up from Infra Red. Infact, our pedestal fans are the first 360 degree rotating ones in India. On the other hand, our table fans are the first 3D oscillating fans in India. They rotate across the X- axis as well as the Y-axis, i.e. horizontally, as well as vertically. Like the several first timers, Humanoid is a fan that comes with Human Tracker (Mix of heat sensors) that smartly adjusts its rotation based on where humans are seated. Retractable blades and collapsible blades is our strongest technology marvel and have become the topic of conversation time & again. To summarize, our sole focus is to design and manufacture fans using the best materials, efficient design and performance. To be honest, our fans have been well appreciated and trusted by leading architects, designers and discerning customers. By using time- tested manufacturing techniques, we ensure that every fan is a masterpiece.
5.How much share percent do you aim to capture in the Luxury Fan market of India?
Fanzart is India’s first luxury fan brand, that ambitions[VS1] to capture 20% ‘Luxury Market’ in India specific to Fans category. We aim to establish ourselves , in the most unexplored domain, establishing unique positioning & niche targeting, in sync with luxury, fashion and premium. Along with this, we have also appointed Mrs. Perizaad Zorabian, as the brand ambassador to strengthen our position as the country’s foremost destination that defines ‘Designer Fans for Designer Homes’. We aim to reinforce Fanzart’s position as a key Luxury player in the Fan Industry. With the handpicked portfolio that offers Innovation and technology, harmonizing style, Fanzart creates ‘A new benchmark of Desire in Luxury fans’.
6.What is Fanzart Marketing campaign and what is your positioning strategy?
Resonating the brand philosophy, is our newest Marketing Campaign #LuxuryRedefined that aims to introduce the new age Luxury in India. Fanzart’s 360-degree marketing campaign will target Media across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the inspiration of new age technology knitted with exclusive designs. The campaign also highlights Fanzart’s distinctive strengths and design sensibilities.
7.Tell us about your collaborations with Architects & Designers?
Fanzart, is one of the most preferred brand for the Architects and Interior Designers, and we have very good relations with the community. In a very short span of time, we have quickly become a trusted brand amongst them. In sync with the ongoing relations, we do arrange several conclaves, meet – n – Greet at our stores, to align the Consumer requirements together as a Team. We are about to do our first wine-and-cheese event at our flagship showroom in Bangalore, for architects and interiors and hope to collaborate in multiple ways in the future.
8.Tell us about your type of consumers or your target market?
We primarily serve HNIs and UHNIs in the consumer market for our designer ceiling collections. Our ceiling fans also adorn many ceilings at Hotels and other consumer commercial spaces. With our recessed false ceiling fans and Mist fans we are now doing Hotels, Commercial offices, restaurants, stadiums, multipurpose halls and more.
9.How much time does one single piece take to create?
It’s very difficult to give duration to this, as we at Fanzart believe in creating ‘Technology’ and not just duplicating.
10.We would like to know about your after sales service.
We have trained technicians across 40 cities in India. Plus, since all of our fans are made for Indian ceilings, it is only our more complicated models that need our expertise. Any electrician can install / troubleshoot 90% our fans.
11.You also have a virtual platform on your Website, what is it about?
We have a virtual room on our website – where an end consumer or an architect / Interior can upload a picture of their home and drag-and-drop a fan into their space to see how it may look. We are also coming out with an Augmented reality app for end consumers or architects / Interiors to open their camera and almost-really imagine it in their spaces in real time.
12.What is the road ahead for Fanzart?
The road ahead is an exciting one. We have just started Nepal, and we have 3 more countries in the pipeline. We are also evaluating more products in pursuit of making our existing products smarter! 🙂
