New Delhi, June 19, 2014: The Great Indian Marketing Weekend 2014 (GIMW) organised by exchange4media and Nurture Talent emerged to be a pinnacle of emerging ideas and creativity towards the growing need of new innovative marketing trends. This two day event at The Leela, Ambience Mall, Gurgaon saw the challenges faced by myriad marketers and firms in order to tackle the various situations faced by them while devising strategies. Various known personalities from different industry verticals like travel, digital marketing, retail, finance and many more amalgamated to deliberate on such issues and get solutions for the same.
Commenting on them, Mr. Debajyoti Mal, marketing MTS said, “The elements of surprise and humour have made MTS hit the bull’s eye with the new MTS ad, which raked in the highest viewership on YouTube.” Mr. Aloke Bajpai, CEO, IXIGO also shared the same view, however he also emphasised on building relevance for the respective audience and strike a chord with them with the use of creative content.
Mr. Manu Grover, VP, Haldiram Group gave his expert views on how to measure market effectiveness in a panel discussion with other known personalities of the business sector. The importance of social media in the marketing arena has been vital and will continue to be in the same line of importance in the coming times; this view was seen commonly shared in a panel discussion among Ms. Debaprita Banerjee, VP-Marketing National Geographic and FOX 
Channel, Mr. Dinesh Agarwal, CEO Indiamart and couple of other elegant personalities along with Mr. Amit Grover, Founder, Nurture Talent Academy.
The event also witnessed a discussion on how to choose the correct technology platform and mobl marketing which was moderated by Mr. Amit Grover along with interesting comments from Mr. Nimit Gulati, VP-Marketing & market Development, MasterCard and Mr. Sachin Kapur, Chief Marketing Officer, Groupon.
Last but not the least, Mr. Amit Sinha Roy, VP-Marketing & Strategy, TATA Communications gave his expert views on global business model and how to move consistently with respect to surrounding changes. Mr. Anurag Batra, Chairman, Businessworld did explain about the new trends of marketing and its future. He vividly explained about the changing definitions of work, look at the blind spots in products or services, to be mystery shoppers to experience services and make your experience tech-driven. One of the major emphasis he laid on was to sell without selling i.e. make products and services efficient enough that consumers or business attract automatically.
The two day event also showed some of the latest entrepreneurs around the city like Cufflinks, Digital Vaidya and many others who displayed their services and products which are unique and have a promising future. CCI Newswire
