NEW DELHI, July 19, 2014 : SUNSTONE BUSINESS SCHOOL, AN INSTITUTION THAT OFFERS PART TIME MBA PROGRAM FOR MID-CAREER PROFESSIONALS will be organizing a networking session on _19TH JULY __IN NOIDA_. Students from Sunstone Business School will come together for a special professional development event. The session is initiated in order to help the students interact with people from the industry and understand it better.
The event will commence with a workshop on Blue Ocean Strategy (BOS) which provides an analytical approach towards the creation of an uncontested market space. The workshop will help students to look beyond the existing industry structures and create tangible products/services that will create new demand by bringing in non-customers to the mix. The workshop will be taken forward by Mankiya Narain and Piyush Tiwari from GTL Ventures. They will begin with a scenario based exercise pertaining to the banking industry. The participants will be asked to recreate the product/service offerings for the launch of a new bank and presenting their solutions to the group.
Post the workshop, a debrief will then be conducted using the Six Path Framework of Blue Ocean Strategy. The students will then be asked to revisit their product/service ie offering based on the inputs provided during the debrief. This will help the participants validate the efficacy of BOS for themselves. The workshop will close with a brief history of BOS and its utility in the Indian set-up. Followed by the workshop, Mr Aniket Khera from Sunstone Business School will talk about some behavioral biases that are innate to us and which inhibit our ability to think clearly.
CCI Newswire
