New Delhi, April 30, 2019: Häfele, the world leader in furniture and kitchen fittings, has over the last few years expanded its global assortment portfolio to include a sophisticated range of built-in home appliances. This global strategy was an organic move considering that the company holds a rich tradition, deep understanding and technological know-how in the furniture and kitchen segments. The extension of its product portfolio from hardware fittings to solution based products like built-in appliances, kitchen sinks and faucets and even counter top surfaces was thus a natural transition, enabling the Häfele Group to cater to its Global customer segments with a holistic solution-based approach.
Häfele India was one of the first subsidiaries of the worldwide group to enter the appliances business in India and South Asia with a comprehensive range of built-in home appliances. The Indian subsidiary has since become one of the leading companies in the Indian Appliances market and continues to grow at a steady pace. Globally too, the home appliances segment has now become an important business for the Häfele Group and they are now aligning all local brands under one brand name: “HÄFELE APPLIANCES”. To bring in a close alignment to this Global strategy, Häfele India is also consolidating its entire Appliances business under this Global brand. Through this consolidation, the company will now communicate with all its customers with one flagship brand i.e. Häfele Appliances while continue to cater to different market segments with 2 distinct product lines:
1. International Luxury Appliances: Häfele’s international range of luxury appliances houses world-renowned brands like Asko (Designer range of Cooking and Cleaning appliances from Sweden), Liebherr (Sophisticated range of Refrigeration and Cooling Appliances from Germany) and Falmec (Technologically advanced range of extraction hoods from Italy).
2. Hafele’s In-house Premium Appliances: Häfele’s in-house range of premium built-in, free-standing and counter-top appliances has been developed keeping Indian cooking and cleaning patterns in mind while bringing in the trademark German quality and innovation that the company is well known for.
Corporate Comm India(CCI Newswire)
