Celebrates the festival of RakshaBandhan with its unique collection of ethnic women’s wear.
Mumbai, August 15, 2019: Desi Belle by Killer, the women’s wear brand of KewalKiran Clothing Ltd., have launched their latest collection called “The Spirit of Womanhood” on the auspicious occasion of RakshaBandhan. They commemorate this festival by celebrating it by unconventional means where instead of a brother protecting his sister, they want women around the country to protect each other.
With rising awareness of women’s issues and increasing sensitivity in the matter, it is about time that women come together to stand up for each other through tough times and not give into societal pressures or barriers that affect them. Historically, the festival of RakshaBandhan symbolizes a sister tying a Rakhi to her brother and in return her brother promising to protect her from any obstacles she faces in her life. Desi Belle by Killer takes a different route by urging all women to protect each other from struggles they could encounter in the future.
The brand highlights that it is not necessary to be related by blood or to give into age-old norms to celebrate this festival of belonging and instead it could be done by celebrating the women around you. Women, even today, are struggling with basic issues that could only be empathized by other women. To address this, the brand reiterates the collective collaboration of women around the country standing up for each other through thick and thin.
Desi Belle, with its latest collection of women’s wear apparel, provides kurtas and tunics that could be worn for traditional celebrations like RakshaBandhan and also to work for the contemporary working woman of today. This collection has cotton silk kurtas that will not only be comfortable but also give a silky effect which looks graceful on festivals.
Corporate Comm India (CCI Newswire)
