Kolkata, August 15, 2019: The second edition of Shaadi by Marriott in the East was hosted last evening by The Westin Kolkata Rajarhat, and JW Marriott Kolkata. Through the outstanding success of this high-octane evening, Marriott International, the largest hospitality chain in the world, reaffirmed its supremacy in creating a holistic wedding experience that was memorable right from ideation to execution.
Shaadi by Marriott, a one-of-a-kind customized wedding campaign, is already an established success story. The focus, since the first edition held at New Delhi in 2017, has been to weave and personalize a fairytale wedding soiree, starting with the perfect venue and décor to great food and hospitality. Whether it’s the much sought-after ‘Big Fat Indian Wedding’ or an intimate affair, the objective of this niche initiative has been to provide the wedded couple and their families with the best in class service, all under one roof.
The crème-de-la-crème of the ‘City of Joy’ witnessed a special evening, replete with everything a wedding in India stands for, exceptionally presented by The Westin Kolkata Rajarhat and the JW Marriott Kolkata. The highlight of the evening was a power-packed fashion sequence by ace fashion designer Anita Dongre, displaying her Festive Winter 2019 collection titled ‘Jaipur Love’. Dongre’s bridal collection was an amalgamation of heritage and brilliant craftsmanship. Inspired by Rajasthan’s rich heritage, every ensemble in this collection symbolized a love story in itself and showcased Indian aesthetics, in sync with contemporary sensibilities.
Rahul Maini, General Manager, Westin Kolkata Rajarhat, said, “It is a great honor to associate with a leading fashion designer such as Anita Dongre for Shaadi by Marriott. We are elated to host the second edition of this cult concept in Eastern India which is emerging as an attractive destination for marriages and lending itself to premium weddings and events. Through this initiative, we were privileged to showcase our property as one of the leading venues for marriages in this part of the world. It is our brand’s promise to deliver exceptional experiences and unforgettable memories. Whatever be the magnitude of the nuptial celebrations, we go the extra mile to ensure our guests experience the very best as a build up to their special day.”
Speaking on the occasion, Dongre said: “Shaadi by Marriott is a beautiful concept and I am elated to present my special bridal collection at a location as well curated as The Westin Kolkata Rajarhat. ‘Jaipur Love’ is a celebration of togetherness, filled with the vibrant colours of revelry. Inspired by my long-lasting love affair with the city of Jaipur, the collection borrows from its exquisite architecture and is embellished with age old crafts such as gotapatti, zari, zardozi, and cut dana embroidery. These influences also translate to the colour palette, which features the beautiful Jaipur Pink, Vivid Violet and Berry Sorbet. ”
In addition to the stunning fashion ensemble, the audience was especially appreciative of the themed décor typical of opulent shaadis in the country and the blissful Haveli Sangeet feel that was created with live folk musicians. In a bid to cater to the evolved palette of today, the avant-garde lavish spread featured the best of world cuisine comprising Asian, European and Indian flavors. A special mention must be made for the Rajasthani counter in the Indian section that was specially created for the occasion, in line with the theme and mood of the evening. The cutting-edge culinary team of experts at The Westin Kolkata Rajarhat impressed one and all by adding a personal touch to every appetizer, main course and dessert that was on display. Not only was it a visual delight but also proved to be a perfect platform for the who’s who of the city to interact with each other, alongside the conglomeration of the superlative minds of the wedding industry which had gathered for this momentous occasion.
Corporate Comm India(CCI Newswire)
