Ahmedabad,Feb 06, 2015: Result oriented consultants won’t take away your money unless they believe they can actually help you and, no matter what you believe your burning need is, you should hire a consultant to help you, says Mr. Rajab Nurbhai of M/s Bulk Distributors Ltd., Tanzania.
Adds Taher Nurbhai Director Operations at Bulk, “A good consultant will demand that you spend time building a firm foundation based on strategy before proposing a series of tactics. Until you find a way to change the context of how your ideal customer views what you do and in effect render the competition irrelevant, you’ll find that your marketing efforts never seem to build momentum.”
“A good consultant will help you determine your highest payoff work and your most pressing objectives based on where you want to be in a year, in three years, in five years – not next week. And, a good consultant will make sure that the number of priority objectives at any given time stays very, very small,” echoes Sunil Trivedi of M/s Sarjan Watertech who has a full time business growth advisor.
Mustafa Bootwala who runs his owns manufacturing and trading firm in Dubai feels – Sometimes in the “do it all yourself” world of small business it’s difficult to spot the areas that require outside help. Sure, these things might need to be attended to, but a good consultant will help you stop doing the things that are better handled by others. In fact, they might just help you become the CEO again!
Rajiv, CEO of Possible Business Solutions who is SME consultant adds, “Too many business owners, focus on prospects when the highest priority should be conversion. When you can figure out how to get visitors to your website and prospects that respond to your sales presentation to buy you can build a significant business. Once you have conversion rate moving upwards you can easily reach your topline and bottomline.”
“There is someone to hold you accountable – someone to help you document your goals and objectives and then whack you with some sort of a stick when you wander off into new ideas and social networks, because staying focused seems way too boring,” says Fahad Mohamad of Mohmamd Riaz, Muscat, Oman.
Finally, Salim Lokhandwala of M/s Safinat, Dubai puts icing on the cake when he said, “A part of objective is accomplished through nagging and set appointments, but the greatest gains are achieved when your focus starts to produce results. A good consultant will demand metrics tied to objectives and help you process and understand to overarching value you’ll derive by hitting your goals.”
