New Delhi, May 22, 2020: GoCoop, India’s first online marketplace for weavers and artisans will host ‘Go Swadeshi Online‘ a first of its kind online exhibition showcasing a wide range of exquisite and authentic handloom sarees, fabrics, dress materials, stoles, dupattas, menswear and home decor products by weavers and artisans from across the country. The 7-day online event held from 21st to 27th May is aimed at helping artisans, reinstate the pride in hand-spun, hand-woven and handcrafted products, support ‘vocal for local’ and to encourage people to indulge in the rich handloom tradition of India.
As COVID-19 continues its spread, lockdowns and the resulting supply chain disruptions have significantly impacted the economy globally, especially the micro, small and medium enterprises. India has over 10 million weavers and artisans who are severely impacted due to a shutdown of sales and production activities, resulting in a loss of livelihoods. ‘Go Swadeshi Online’ by GoCoop is aimed at supporting artisans liquidate their stocks to sustain themselves and to help the sector recover from the impact of COVID19.
For those of you who love all things handmade, treat yourself to a variety of the latest weaves and crafts at GoSwadeshi Online. There will be a perfect mix of contemporary and traditional handlooms with the best of collections by weavers from Andhra Pradesh, Assam, Bihar, Chattisgarh, Gujarat, Jammu & Kashmir, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Telangana, Uttar Pradesh and West Bengal. From the exquisite Uppada sarees of Andhra Pradesh, Molakalmooru silk sarees of Karnataka, vibrant Jamdanis & Tangail sarees from Bengal to the subtle elegance of Maheshwaris & Chanderis, the collection will surprise you with choices. Along with bright and beautiful designs, you also get to pick from a range of timeless classics like Pochampally and Tussar sarees. The collection will also include a handwoven range of fabrics, home furnishings, menswear and women’s apparels. In addition to this, embroidered sarees, dupattas, stoles by the Lambadi community are a special part of handcrafted collection.
Corporate Comm India(CCI Newswire)
