~ Launches Film to Celebrate the New Manchester United Home Kit~
~A shirt that puts the club’s identity at its heart, with fabric inspired by the Manchester United crest and the club’s name subtly woven into the jersey~
~Keeping players ready for the upcoming season, wearers will benefit from adidas’ new HEAT.RDY cooling technology~
New Delhi, August 07, 2020: adidas has launched a fresh new 2020/21 season home kit of India’s most-followed football club – Manchester United, inspired by the club’s iconic crest.
The “Manchester United DNA” has been a focus for manager Ole Gunnar Solskjaer and his team, and the home jersey for the forthcoming 20/21 season aims to encapsulate the DNA of the club, using the threads of the club crest itself to produce a subtly patterned base fabric.
Taking influence from the intricacies of the yarn-stitched application onto the shirt, a fine graphic print provides a unique pattern and detailing onto a colour-block background. The name of the club is also proudly engineered into the print, visible through the use of different red tones.
Inigo Turner, Design Director at adidas, said: “For this season, the design team at adidas researched the values and iconography that connect athletes and fans, and looked to fuse these with modernity and innovation, to create something that connects the people and stands for unity.”
“We pretty quickly landed on the crest as it is the representation of the heart and passion of the club, it is symbolic and iconic across the world. It is significant as the first component added to each design, and one that makes up the threads of the shirt design for the 2020/21 season.”
The home shirt features HEAT.RDY – KEEP COOL, adidas’ cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY – FEEL READY, a technology that helps players feel comfortable and ready to play.
The jersey will be available at adidas online store www.shop.adidas.co.in & select retail stores at INR 4,999
Film Weblink: https://www.youtube.com/watch?v=Xu_UTB-RaEo
Corporate Comm India(CCI Newswire)
