New Delhi, August 25, 2020: Meditation based mental wellness startup, Mindhouse, has rolled out a campaign titled “Winner’s Mindset”, to emphasize the role of mental strength. The campaign features some of India’s leading sports icons, talking about the importance of mental strength, and it’s impact on their on-field performance.
The campaign aims to highlight that traits such as physical fitness & training are easily visible and applauded, however mental strength is often overlooked, and is pivotal to a person’s success. In the film, the athletes address the tremendous pressures and challenges they face on a regular basis, and how it’s their mental strength & resilience that helps them to keep moving forward.
Pooja Khanna, Co-founder, Mindhouse, said, “We believe mental strength & fitness is a critical asset that everyone can develop, with correct & consistent mind training. We are proud to partner with some of India’s leading sports icons to highlight and bring out the importance of mental strength, and it’s role in creating winners. We hope this inspires people to make mental fitness a priority.”
P.V Sindhu, India’s ace shuttler, said, “I have had my fair share of failure and success in tough situations. I have learnt that the importance of mental strength is as high as that of my physical fitness. I attribute a lot of my own wins and improvement to my focus on my mind, and am truly glad to work with Mindhouse in this campaign.”
Commenting on the campaign, Viren Rasquinha, former captain of the Indian men’s hockey team said, “Mental strength and conditioning are very important to incorporate in an athlete’s training, right from the beginning. As physical capabilities are similar at the top, I have seen how the strength of the mind wins you those crucial battles. I am really happy that Mindhouse is bringing this to the forefront, and hope more athletes in India take this aspect seriously.”
Dhruv Prakash, Lead – Brand & Communications, Mindhouse, said, “Our objective with the ‘Mindset’ campaign is to bring the conversation around mental fitness to the fore, and showcase how it is relevant for people from all backgrounds & professions. The Winner’s Mindset is the first in a series of 3 films – while this one features some of India’s leading athletes, the next two films will focus on the importance of mental strength for corporate leaders and creative professionals.”
The film can be viewed here – https://youtu.be/xEyr5wwpKKs
Read more about the campaign here – https://www.mindhouse.com/mindset/
Corporate Comm India(CCI Newswire)
