New Delhi, September 30, 2015: Fevicol walked away with yet another unique and quirky activity that had the participants and the attendees laugh uproar. The company’s sticky stunt at the pandal of Lalbaugcha Raja, that draws lakhs of devotees, took visitors by surprise.
The Fevicol Room was set up right next to the mannat line with the activity aimed at bringing out the strength of the brand. The visitors were required to get themselves clicked in a whacky pose.
At the Fevicol Room, consumers were seen posing and taking pictures of ‘walking on walls’ and ‘hanging by ceiling’ to shock their friends on Facebook, Twitter and Whatsapp.
The stunt, titled as the Fevicol Room, will continue till 26th Sept 2015. The same is amplified on social media through #TheFevicolRoom.
Yet again, Fevicol has reinforced its brand proposition of being the ultimate adhesive in a unique manner. Fevicol has always been synonymous with entertaining tone of communication. Albeit, this time, too, Fevicol’s divergent participation at Lalbaugcha Raja is funny yet in a salient manner and it was well applauded.
The success of Fevicol’s communication lies in its earthiness and its ability to break the clutter and connect with its audiences using the wit and humor quotient. Not only it managed to break the clutter but its ludicrous act was well received reinforcing Fevicol’s brand proposition of being the ultimate adhesive’
Salil Dalal, President – Sales & Marketing, Fevicol, Pidilite Industries Ltd said, “We at Fevicol firmly believe in out of box ideas that grab eyeballs of the onlookers. The activity not only reiterated the brand’s identity of being the ultimate adhesive but also engaged people in some fun. This act helped us clearly reach our message to the consumers making them smile.”
Corporate Comm India(CCI Newswire)
