Bengaluru, November 19, 2015: Having a solid domain name strategy can play a big role in helping your online business to succeed. It all starts with choosing the right domain name, or Web address, to represent your business on the Web. From there, you can expand your strategy to leverage multiple domain names.
Whether you are bringing an already established business online for the first time, or creating a new business, choosing the right domain name is critical to establishing your online brand. YourWeb address will essentially be your identity online, playing a prominent role when people discover, remember or talk about your website.
Choosing adomain name can require some inspiration, and there are many tools available that can help you brainstorm available domain names. Here are some tips to keep in mind as you decide:
- Use Keywords
Your domain name doesn’t have to be your business name. Try using keywords that describe your business, services, or brand to help improve search engine ranking. For example, if you’re based in Texasand want to be known for your unsurpassed quality, bestbakeryintexas.comis an alternative option.
2. Be Memorable
There are millions of registered domain names. Make yours catchy and memorable.
3. Use an Appropriate Domain Name Extension (e.g. .com, .net, .edu)
Domain extensions can have specific uses, so make sure to choose one that is aligned with your business, is credible, and is widely recognized. Customers should feel safe visiting your website, so a domain name extension your customers know and trust is important.
- Protect and Build Your Brand
Consider purchasing various domain extensions, as well as alternative spellings of your domain name.
After establishing your primary Web address, you may also want to develop a multiple domain names strategy to aid your marketing efforts. Think about purchasing domain names that represent different aspects of your business, such as product names or taglines. These Web addresses could then be used to run targeted marketing campaigns with a specific focus for your business. For example, in addition to mcdonalds.com, McDonald’s leverages their tagline with the Web addressImLovinIt.comto take customers to a specific promotional page on their website.
To get started,or to simplifyyour multiple domain names strategy, you can pointany number of domain names to one website. Your registrar, the company you purchase your domain names from, can help you set up these domain name redirects, also known as Web forwarding.
Corporate Comm India(CCI Newswire)
