* Twitter lights up with over 100,000 conversations on Polling Day *
New Delhi, May 20, 2016: The state elections came alive on Twitter as people of Tamil Nadu came out to cast their votes to decide the fate of their state’s next government on May 16th. Twitter continued to play a pivotal role as the platform connected citizens to the political conversation and brought users closer to the state elections. Twitter lit up with conversations as users Tweeted with hashtags #TN100Percent, #வாக்களித்தேன், #IVotedTN, #TNElections2016, and #TNVotes that trended through the course of the day. The Polling Day conversations reached 100,000 Tweets, making Twitter the perfect window to the on-ground action and energy of Polling Day.
Embeddable Chart: http://reverb.twitter.com/view/603882350299578732
Embed Code: <iframe src=’http://reverb.twitter.com/view/603882350299578732′ width=’768px’ height=’432px’></iframe>
Embeddable Tweet: https://twitter.com/TNelectionsCEO/status/732247483254898689
Embeddable Tweet: https://twitter.com/trishtrashers/status/732103014262013952
Embeddable Tweet: https://twitter.com/mkstalin/status/732057304602812417
For the first time in the election history of Tamil Nadu, Twitter has collaborated with the local Election Commission (@TNelectionsCEO) to encourage and inspire citizens to exercise their constitutional right. Aimed to increase awareness around the elections in the state, Twitter India developed various tools and strategies for the Election Commission to drive people to Tweet and participate in the political discussions taking place in their constituency. The state of Tamil Nadu received 73.76% voter participation, and the high engagement and participation of the elections was witnessed on Twitter.
Integrations that Twitter has built for the state elections:
1. Twitter Alarm: A reminder to encourage people to come out and vote
2. Twitter Digital Autograph: A personalised digital autograph from regional celebrities to users on successful voting in order to delight users
On the morning of Polling Day (May 16th) the Election Commissions of Tamil Nadu (@TNelectionsCEO) sent a personalised reminder alarm to all its followers on Twitter and to users who Tweeted using #TN100Percent in the past. The Tweet-powered alarm urged the users to go out and vote. The Election Commission Tweeted to users with a reminder Tweet carrying an image and it reached Twitter users in their ‘Notifications’ tab.
Embeddable Tweet: https://twitter.com/tnelectionsceo/status/732048632443248640
Once users had successfully voted and Tweeted using #IVotedTN or #வாக்களித்தேன், they received a digital autograph from one of six celebrities on Twitter. Popular regional celebrities included Suriya (@Suriya_offl), Dipika Pallikal (@DipikaPallikal), Siddharth (@Actor_Siddharth), Prabhudheva (@PDdancing), Ashwin Ravichandran (@ashwinravi99) and Dinesh Karthik (@DineshKarthik) joined hands with the Election Commission and Twitter to thank people for casting their valuable votes. The initiative saw huge participation and engagement on the platform.
Embeddable Tweet: https://twitter.com/darwinacitizen/status/732170656108793858
Embeddable Tweet: https://twitter.com/Reshmi_Na1r/status/732462954512297984
Along with the integrations, the Election Commission (@TNelectionsCEO) also used its Twitter account in an interactive, engaging manner to keep users updated through Polling Day. These Tweets were encouraging, inspiring, and created excitement among young voters around electing the new government.
Embeddable Tweet: https://twitter.com/TNelectionsCEO/status/732095550137344000
Raheel Khursheed, Head of News and Government Partnerships, Twitter India said, “Twitter is a global platform for public self-expression and it is your live connection to culture and events taking place in your state, city or community. Our partnership with the Tamil Nadu election commission enabled people to get real-time updates of the election campaign, connect with local politicians and other voters, and participate in the regional political conversation. By using our live communications platform to engage with younger voters, the Tamil Nadu election commission was able to get a high voter participation rate along with energetic, inspiring elections-related conversations on Twitter.”
Several politicians and celebrities also took to Twitter requesting voters to exercise their democratic right of selecting their leaders. After casting their votes, people proudly flashed their voter mark on Twitter and motivated others to follow suit.
Embeddable Tweet: https://twitter.com/narendramodi/status/732030711629156352
Embeddable Tweet: https://twitter.com/kalaignar89/status/732098264799928320
Embeddable Tweet: https://twitter.com/Actor_Siddharth/status/732107336878170112
Embeddable Tweet: https://twitter.com/reenakristen/status/732121857827078144
To stay up to date on the election and to participate in the conversation, follow Election Commission of Tamil Nadu (@TNelectionsCEO) and the top hashtags, political leaders and parties on Twitter:
Top Hashtags:
● #TNVotes
Top Political Parties:
● DMK (@arivalayam)
● AIADMK (@AIADMKOfficial)
● Tamil Nadu Congress (@TN_PCC)
● Tamil Nadu BJP (@tamilnadubjp)
Top Political Leaders:
● Kalaignar Karunanidhi (@kalaignar89)
● MK Stalin (@mkstalin)
● EVKS Elangovan (@EVKSElangovan)
● Tamilisai Soundrajan (@drtamilisaibjp)
Corporate Comm India (CCI Newswire)
