New Delhi, January 03, 2017:
Solution
GlobalSpace provided them with the solution of self-service or SPEED BANKING KIOSK. Immersed in digital technology this KIOSK was able to offer them much more beyond their expectation. With a KIOSK in each of their branch, customers can have an option of self-service thus reducing the operational time for employees and also empowering the customer with the ability to perform banking without much intervention from the bank officials.
Outcome
With the help of KIOSK the Bank is now able to offer an online self-service banking model to their customers which enhances service delivery; provides better response time; and includes personalized offers, one-view of accounts, banking and wealth management advice and predictive digital analytics.
This country wide initiative resulted in:
– Reduction of long queues at FDO
– Adoption of technology to enhance customer convenience
– 24×7 Self Service option for the customers
From their compact size to their self-service orientation, the KIOSK is designed for efficiency. Using the speed banking kiosks, customers could perform one or more of the following activities on their own:
– Transaction & payments
– View Balances & Statements
– Registration, Updation& Enquiry
– Apply for Loan/ Credit Cards and other offerings by Bank
The Bank wants to capitalize on the increasing use of technology including Internet banking — both as a banking services delivery method and as a strategic tool for business development— which has already gained wide acceptance in India with additional services and features being added day by day. The KIOSKs appeal to India’s burgeoning millennial population, as the technology-savvy customers are attracted to the efficient, self-service nature of these outlets, where they will now be able to manage the majority of their business on their own while their staff focuses on more value- added advisory transactions.
Business Challenge
India is in the midst of a major demographic transition. Today, more than half of India’s population is under the age of 25. By 2020, India’s average age will be just 29 years. This is a digital demographic — one that expects businesses to provide solutions immediately. At the same time, the mass affluent — no matter what their age — have similar expectations. In order to stay competitive, bank needs to provide a strong response to these new consumer demands. As customers increasingly expect digital services to help them manage their financial needs, banks need to evolve and introduce new technologies that enable personalized, anytime-anywhere experiences.
It aims to provide innovative and differentiated services to increase their competitiveness. With the vision of “Next Generation Banking with a difference,” the Bank’s goal was to offer “one-stop” integrated financial services to its customers.
About Company
Our client is the 3rd largest private sector bank, offering the entire spectrum of financial services to customer segments including Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The bank has a vast retail footprint of over 2,750 branches and 13,000 ATMs. The overseas operations of the bank are spread over its 9 international offices with branches at Singapore, Hong Kong, DIFC (Dubai International Financial Centre), Colombo & Shanghai, and representative offices at Dubai and Abu Dhabi. The bank recently upgraded its representative office in Shanghai to a branch & became the first Indian private bank to set up a branch in China.
Corporate Comm India(CCI Newswire)
