Hyderabad, March 24, 2025: AirAsia, the World’s Best Low-Cost Airline, is proud to announce a strategic partnership with the Sunrisers Hyderabad (SRH) as the team’s Official Airline Partner for the highly anticipated 2025 season.
A consistent powerhouse, SRH clinched the championship title in 2016, finished as runners-up in 2018 and 2024, and made seven playoff appearances. Kicking off the new season on a winning note, SRH secured a commanding 44-run victory in their opening match last Sunday at the Rajiv Gandhi International Stadium, Hyderabad.
This game-changing collaboration further cements AirAsia’s deep commitment to India – one of its key markets – while supporting the millions of passionate cricket fans across the nation.
As one of the most followed sporting events globally, the season presents an unmatched platform for AirAsia to connect with guests across India, ASEAN, and beyond. This partnership will strengthen the airline’s presence in the country, bringing selected fans closer to the action in the stadium rather than just on a screen. From match-day excitement to seamless travel experiences, AirAsia is also set to redefine fan engagement this season with great value fares.
Amanda Woo, AirAsia Group Chief Commercial Officer said: “Cricket is more than a sport in India, it is a way of life, a passion that unites millions, much like travel does. We see many synergies that are aligned with our brand. Partnering with the formidable Sunrisers Hyderabad is an exciting step for AirAsia, as we continue to bridge distances and bring people closer to the experiences they love. Just as SRH pushes the boundaries on the field, AirAsia is pushing the boundaries of connectivity, bridging travellers to over 130 destinations across our extensive network.
“For more than 15 years, AirAsia has played a pivotal role in India’s aviation landscape, making travel more accessible and affordable. Today, as one of the country’s largest foreign carriers by connectivity – with 30 routes linking India, Malaysia, and Thailand, and nearly 1.6 million guests flown to/from India in 2024 alone – our commitment to this market remains stronger than ever. This partnership with SRH is set to deepen our engagement, particularly in vibrant cricket-loving second- and third-tier cities such as Calicut, Trichy, Guwahati, Jaipur, and Lucknow. As we jointly step up to the pitch for exciting innings this season, fans can expect us to elevate this partnership in the months ahead.”
K. Shanmugam, CEO of Sunrisers Hyderabad added: “We are thrilled to welcome AirAsia as our Official Airline Partner in 2025. Just as Sunrisers Hyderabad is known for its fearless cricket and unstoppable drive, AirAsia has redefined air travel with its affordability, extensive connectivity, and ‘Dare to Dream’ spirit. This partnership is built on celebrating people, passion, and places – uniting fans, igniting excitement, and taking the love for cricket beyond the stadium. As we take flight together, this season will not only be about the action on the field but also about delivering extraordinary experiences in the skies and beyond.”
In championing this partnership, AirAsia will launch exclusive fan engagement initiatives with exciting giveaways, interactive contests, and special travel promotions to bring fans one step closer to their favourite team. Additionally, AirAsia will offer a once-in-a-lifetime opportunity for lucky winners to attend an exclusive SRH practice session before a key match, along with other exclusive opportunities throughout the season.
Corporate Comm India (CCI Newswire)
