Mumbai, April 19, 2018: Airtel TV, a free mobile application for wireless customers, has selected InMobi platform for display and
video monetization.
Through this strategic collaboration, Brands will have a wider reach
to premium ad inventory on the Airtel TV mobile app on the InMobi
network. Airtel TV users have spent over two billion minutes watching videos on the app since the beginning of the year. The free Airtel TV app is soon expected to reach 50 million downloads.
Airtel TV app was the most downloaded video OTT app in India in January and February 2018. InMobi reaches over 1.5 billion unique
mobile devices worldwide.
Airtel, India’s largest telecom operator, is offering all content on Airtel TV app free of cost to Airtel post-paid and pre-paid customers until June 2018.
The mobile app has integrated content from leading platforms –Hotstar, Sony, Eros, Hooq, Amazon, ALTBalaji and more.
‘Our partnership with InMobi for Wynk Music has enabled us to bridge our advertisers with the relevant user base. We are extending this partnership to our other high penetration app categories like Airtel TV which has witnessed massive traction this year,’ said Sameer Batra, CEO -Content and Apps, Bharti Airtel.
‘In addition to this, we are also keen to roll-out many other exciting features for users to enjoy cricket on the app over the next few weeks to coincide with IPL 2018, enabling advertisers to interact with a massive volume of actively engaged video consumers on the Airtel TV app.’
‘Indian users today are increasingly moving towards making their smart phone their first and primary screen for video consumption. We are extremely excited to announce our monetization partnership with Airtel TV as they open up advertising to brands for the first time.
As one of the fastest growing OTT apps this is a winning proposition
for advertisers; drastically increasing the reach amongst users who
are going to be hooked onto their phones watching videos,’ said
Vasuta Agarwal, Vice President & GM, India, InMobi
United News Of India
