New Delhi, July 24, 2014 – With an entrepreneurial bent of mind, Vijay has been in PR for 10 years, experience in leading strategic communications, marketing and branding for global companies, Vijay has proficiency in helping clients clearly articulate their value proposition to assist drive and achieve business goals.
He has built country’s first Press Conference Portal ( www.pressconference.co.in) . The aim is to connect the companies of India and International arena and helping them in organizing Press Conference across the Country and abroad and making worthwhile for them.
Describing himself as a passionate, workaholic, honest and sincere yet a fervent person, Mr. Vijay embarked his journey in the media relations world as a sub editor and reporter at Central India’s leading English daily Central Chronicle. After polishing his reporting, editing and leadership skills for about a year, he went on to join INC, a division of ICFAI University, Hyderabad as the Media Relations Officer.
Showcasing the different dimensions of his prowess in Media and Public Relations, Mr. Vijay added many feathers to his cap. He was nominated for the European Union Media in the year 2005-06 and was selected for the Media Fellowship Programme from FPA India.
A former investigative Journalist, Vijay has an instinctive understanding of how the media tick and what clients really want. His track record covers Education, Automobile, financial services, technology, event marketing and much more besides. He says “With the growth of social media and search engine technology, I can candidly say that I have never been as excited about the value and power of PR as I am today in this digital age. We can make a real and clearly measurable difference to our clients’ businesses.
Today’s incredibly fast-paced and competitive world demands a lot from your communications strategy. That’s why it has never been more important to invest the time to hone your key messages up front. Get that right, and the opportunities are considerable. That’s how you become recognized for specific things and take ownership of key areas in your segment.
What I love most about my job is the opportunity to touch every aspect of a client’s business and work in tandem with them to achieve their business goals. Since every client is exclusive, every day is different and the landscape for success is infinite.
Mr. S Vijay Kumar, Global CEO at PR Solution India and Malaysia , shares his diverse experiences.
There is an easy but commonly recognizable truth that better communications lead to better relationships which, in turn, lead to enhanced business, a better life and a better world. It is incredibly motivating to be occupied in an industry which seeks to achieve this purpose – mainly in Asia where strong relationships and trust are held closely at heart.
Today, he plays a key role in generating PR Solution future growth initiatives and developing strategic vision. I have always had a passion for technology and get a real buzz from working in such a fast-paced industry. Having the opportunity to lead our company, it has enabled me to broaden my skills and with the explosion of the internet and the advent of social media, PR has changed almost beyond recognition since I started my career.
Vijay is a keen foodie and a (wannabe) fashionista who loves to travel whether it’s to the theme park or to the Disney world.
Vijay enjoys working for latest scalable businesses from the start-up stage. Experience of meeting and knowing hundreds of entrepreneurs across the world has made him easier, why some businesses fail, the shades of balancing value-creation and cost involved in a new business along with street-smart business plans. Strategic communications across verticals, crisis communications, media outreach, brand visibility and positioning, media relations, conceptualizing breakthrough communication concepts, marketing and corporate strategy across sectors are his biggest forte. He has domain expertise in creating content across media – online, print and digital. CCI Newswire
