Noida, September 16, 2015: AskmeBazaar.com, India’s fastest growing online marketplace, today announced its exclusive alliance with Zardozi Retailers, a niche brand in women’s clothing specializing in ethnic fashion wear for the Indian women. The alliance aims to help Zardozi reach out to over 50 million monthly visitors on the AskMe platform.
The products listed will be a range of specialized prêt fashion in ethnic Indian wear including kurtas, trousers and salwar kameez, priced between Rs. 1,000 and Rs. 10,000. The customers can choose from a range of high quality fabrics including cottons, chiffons, georgettes, linen and silk.
Speaking about the association, Mr. Kiran Murthi, CEO, AskmeBazaar.com, “With Zardozi, we are adding a new dimension to the apparel range available on our portal. We will now be able to offer a differentiated and specialized range of high quality Indian ethnic wear to the women shoppers of AskmeBazaar, adding more fervour to the festivities. The aim of the partnership is to extend and accelerate Zardozi’s product offerings and take it to newer territories. We are planning to add other similar niche categories of products that will help us to offer a wider range of ethnic options to the buyers this festive season, irrespective of their location.”
Commenting on the exclusive alliance, Mr. Sunil Dhody, Director, Zardozi Retailers said, “The rise of internet and smartphones has redefined the shopping experience for buyers. In order to reach out to the increasing number of online shoppers located across the country, we decided to partner with AskmeBazaar, India’s fastest growing online marketplace, working with millions of SMEs across 200+ cities in the country. The timing of the alliance is perfect and we assure that the shoppers on AskmeBazaar will be spoiled for choice this festive season. We are confident that our association with AskmeBazaar will help us to reach out to newer terrains and hence, fuel the next stage of growth for our business.”
He added: “We have an extensive range of Pakistani ethnic wear that will be launched in the end of September and we will exclusively showcasing the same on AskmeBazaar. This range includes plain and printed embroidered long as well as short kurtas, tunics, and unstitched printed and embroidered dress materials, priced between Rs. 2000 – Rs. 6000. We hope that this range will add more ‘zing’ to the festivities this season.”
Corporate Comm India(CCI Newswire)
