Mumbai, October 03, 2023: Bank of Baroda (Bank), one of India’s leading public sector banks, today observed “Ek Tareekh Ek Ghanta Ek Saath” as a part of the Swachhata Hi Seva campaign at 345centres across the country. This mega cleanliness drive was organised under the aegis of the Swachhata Pakhwada initiative (a fortnight for Clean India), which isbeing observed from 15thSeptember to 2ndOctober 2023 and will conclude with the Swachhata Diwas 2023 to commemorate the birth anniversary of Mahatma Gandhiji. The theme of the Swachhata Hi Seva campaign is “Garbage Free India”.
On the occasion, the Bank undertook a cleanliness drive in Bandra Kurla Complex in Mumbai, led by Shri Debadatta Chand, Managing Director & Chief Executive Officer of Bank of Baroda along with Shri Ajay K. Khurana, Executive Director, Bank of Baroda and a large number of employees and the general public. In addition, the Bank also organised several cleanliness and sanitation activities across 345 centres in 69 Lead Districts spanning urban and rural India toenhance the cleanliness of their neighbourhoods in alignment with the Swachhata Hi Seva campaign.
Shri Debadatta Chand, MD&CEO, Bank of Baroda said, “As a socially responsible corporate entity, the Bank is continuously committed to sustainable growth in harmony with mother nature and is taking several steps towards a cleaner and greener tomorrow. As we remember Mahatma Gandhiji on his Birth Anniversary, the“Ek Tareekh Ek Ghanta Ek Saath” drive saw Barodians in large numbers volunteering to contribute to the cause and achieve the mission of bringing prosperity through cleanliness.”
Shri Chand added,“Bank of Baroda alsorecently launched its “BARODA EARTH – Banking for a Greener Planet” programme, a Green initiative by the Bankin its endeavourto protect, preserve and conserve our environment.”
Swachhata Pakhwada is an initiative by the Government of India with the objective of bringing focus on the practices of Swachhata.The year 2023 being the 9th year of the Swachh Bharat Mission, the emphasis is on a higher order of cleanliness through shramdaan (volunteering) and janbhagidari (public participation).The cleanliness drive calls upon citizens from all walks of life to join in cleaning of public places like market spaces, railway tracks, water bodies, tourist locations, and religious places, among others.
Corporate Comm India (CCI Newswire)
