The biggest sporting event by any media house in India is back with its 9th edition. The mega cycling event of the Hindi heartland has emerged as an exemplary property with 8 successful editions and participation of more than 10 lakh people. Packed with much more excitement and grandeur, this year’s event is repositioned as Bikeathon Reloaded 9.0.
New Delhi, September 04, 2017 : Dainik Jagran INEXT, the youthful urban daily of the Hindi heartland, has announced the 9th edition of BIKEaTHON with the release of a catchy teaser video. Being the flagship event of the publication, the cycling event is weaved with a theme – Fun, Freedom and Fitness. Also, the teaser succeeds in capturing the essence and fuelling the excitement.
INEXT has garnered much attention to the event with eight consecutively successful editions of BIKEaTHON. This year’s edition – BIKEaTHON Reloaded 9.0 is planned to be much more innovative and fun-filled. Many interesting elements are being introduced this year. Other than the basic ‘12-city 10-kms’ rally, there will be a series of pre-event activities.
The BIKEaTHON reloaded 9.0 will be preceded with a series of activities celebrating the Bikeathon week. The engagement with several interactive activities like selfie competitions, logo designing, and bike designing competitions will only add to the buzz and excitement for the event.
Talking about the video, Alok Sanwal, COO, Dainik Jagran INEXT said, “The teaser released to announce the ‘Reloaded 9.0’ edition truly depicts the element of fitness well-wrapped in fun and garnished with much excitement for the participants. That’s what BIKEaTHON is all about.”
“This is just a trailer, wait for the main TVC to know how power-packed BIKEaTHON Reloaded 9.0 is going to be. It is in sync with our urbane reader,” added Alok.
Dainik Jagran INEXT has also roped-in Radio City and Big FM as radio partners for activities and amplification in different cities. The publication, in the past, has been employing all kinds of media for maximum engagement and results speak of its success.
Dainik Jagran INEXT is known for raising awareness and its social initiatives much appreciated by international organisations and the top leadership of India. Appreciation letter from Prime Minister Narendra Modi, support of World Hunger Project on Hunger Day campaign, and recognition of INEXT’s COO as the Media person of the Year (Print) only add to the recognition of the publication as a torchbearer of change.
Corporate Comm India(CCI Newswire)
