New Delhi, October 20, 2015: Delhi Duty Free, India’s largest duty free retail space at T3, IGI Airport, will be the only place to try and buy the new Hugo Boss men’s fragrance “Boss The Scent’.
Described as “Boss The Scent, the new seductive fragrance for men. Hugo Boss introduces its new seductive perfume for men. An irresistible fragrance, unforgettable like a savored seduction. Exquisite notes of Ginger, exotic Maninka and Leather unfold over time, seducing the senses.”
THE SCENT unfolds over time, an irresistible fragrance that induces a powerful and unforgettable seduction. THE SCENT is a unique fragrance with an exclusive ingredient: the Maninka fruit. It rounded up with a masculine leather base and spicy ginger top note to create a powerful scent, crafted to intrigue the senses with a touch of mystery and depth.
Top note: Spicy ginger makes a spirited and beguiling first impression.
Heart note: The rousing maninka fruit fuses with lavender to swathe the skin in sensuality.
Base note: An intense, burnished leather, lingering like memory, conveys pure, magnetic masculinity.
In May, BOSS Perfumes announced the launch of their latest fall fragrance, The Scent, alongside the advertising campaign for the perfume’s new ambassador, Divergent actor, Theo James. Delhi Duty Free customers are the first people in entire Indian Subcontinent who will be able to buy the fragrance. Boss the Scent will be available in 50ml and 100ml Eau De Toilette priced at $57 and $78 respectively.
DDFS Spokesperson, Abhijit Das, Head of Marketing added
: “Perfume and Cosmetics (P&C) is one of the largest and most important categories in Delhi Duty Free. The key emphasis of this category is placed on bringing best and latest to customers with assurance of International level service & quality. Delhi Duty Free is the largest duty free operator in India is known for leading the paradigm change in travel retail in the region. With an estimated 12 million travelers passing through the international airport, Delhi Duty Free offers a comprehensive range of Perfumes and is proud to launch “Boss The Scent “– an exquisite perfume for Men. Also, customers will find many exciting offer and launches in coming weeks as part of Diwali celebrations. “Boss The Scent” was part of many promotions planned for Diwali shopping season.
Corporate Comm India(CCI Newswire)
