New Delhi, September 25, 2023: BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry announces the launch of its new range of fully automatic All Round Care front load washing machines. With the launch of the All-Round Care Front Loading Washing Machine in India, Bosch continues its commitment to providing innovative solutions that simplify everyday tasks and enhance the lives of its customers.
Based on a deep understanding of the Indian consumer, this range of high-quality washing machines replicates the handwash-like care that every fabric deserves. Gentle as a feather, this powerful washing machine promises the best of laundry care for clothes across categories with tangle-free, perfectly cleaned clothes. Additionally, convenience offered and stain removal ability of the traditional hand-wash laundry techniques in the washing machine to cater to a growing fashion and fabric-conscious consumer in India. All-Round Care Front Loading Washing Machine boasts a range of industry leading features designed to simplify and enhance the laundry process. Every hi-tech feature is carefully crafted to provide an unparalleled laundry experience, delivering the highest quality of fabric care.
It offers an array of specialized washing options, right from SuperQuick 15’/30′ to Delicates Wash, deliver outstanding results for all types of fabrics and laundry loads. The various program settings with Speed Perfect promise a seamless wash cycle ranging from 38 to 60 minutes.
Redefining performance for the segment, the new range introduces all-round care for your fabrics with a variety of intelligent features:
- Pre-Soak Feature: Removing grease and tough stains from collars and cuffs has never been easier. With the Pre-Soak feature, the automated soaking phase before the wash cycle allows users to relax from 15 minutes upto 1.5 hrs depending on the laundry load and the type of clothes. Pre-soaking is not only enables stain removal; it can also be used to presoak heavily soiled items or those with odors. This is useful for items like heavily soiled sports gear, cloth diapers, or pet bedding.
Soft Care Paddles: Favourite clothing items are always cared for in a special manner and Bosch’s Soft Care Paddles are no different. They are specially designed to distribute and move the clothes gently, getting rid of stains and dirt effectively yet providing a delicate wash without any stretching or squeezing of fabrics
AntiStain Technology: For all the households with kids, the AntiStain Technology is set to be a favourite. The AntiStain Program automatically adjusts the temperature, drum movement and soaking time to relevant stains and textiles for gentle and reliable removal of stubborn stains, all with just the push of a button. Simply choose oil, sweat, tea or mud in the Antistain option.
- Easy Iron Steam Assist: During the 23-minute “Steam” program designed to be used with washed and dried laundry, the fabric softens with the effect of steam, it is evenly and slightly moistened while the wrinkles are smoothened out. With this feature, a total of 5 dry items of clothing can be loaded at once
- Steam Cleaning: This feature is extremely beneficial if you are worried about the wellness of your family members. On selecting the Steam Program, the heater under the tub causes the water temperature to increase. This program meticulously removes germs and allergens, giving fabrics a 99.9% bacteria free hygienic wash, while reducing wrinkles and odour on the clothes
- Anti-Tangle: The AntiTangle feature minimizes tangles by up to 50% ensuring that the clothes are always free from damage. Now, users don’t have to deal with tugging and pulling of garments when they’re taken out of the wash cycles
- Anti-Wrinkle: The all-new AntiWrinkle feature is Bosch’s latest innovation that reduces wrinkles by up to 50%. Tested and certified by TUV, this function can be used with most washing programmes to deliver perfect washing results without damaging the fabric.
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances, said “At BSH Home Appliances, we aim to be a leader in customer centricity. We continuously strive to elevate our offerings, focusing on user-centric innovations that bring real value to our customers’ lives. It is a delight to introduce our new range of All Round Care Front Loading Washing Machine for Indian consumers. By harnessing the power of ‘Make in India,’ we have ensured that each innovation in the product caters perfectly to the dynamic Indian lifestyle.
With a strong emphasis on unmatched fabric care and cutting-edge technology, we are redefining the way you care for your garments, so you can shine in your festive best. We are confident that the advanced features and thoughtful design of our All Round Care Front Loading Washing Machine will add more cheer to festivities, making your celebrations even more special”
In response to the growing demand for quiet and efficient wash cycles, Bosch has integrated its innovative AntiVibration™ technology into the new washing machines. This technology has been designed to significantly minimise vibrations during operation, ensuring silent wash cycles. By reducing disturbances, the AntiVibration™ technology enhances the overall user experience, while also contributing to a longer machine lifespan and superior washing results.
The innovation doesn’t stop there. Bosch’s AI ActiveWater Plus feature, another hallmark of the new washing machine range, utilizes intelligent sensors to dynamically adjust the water capacity according to the load size and fabric type. By optimizing water and energy consumption, the AI ActiveWater Plus feature contributes to reducing the carbon footprint of daily laundry activities.
Additionally, the unique VarioPerfect technology also ensures improved energy efficiency and reduced washing time significantly.
The product will be available at an attractive price across all key metro and non-metro cities in the country. This launch will support BSH’s premiumisation strategy for India and will help the company further strengthen its market share in the category.
Corporate Comm India (CCI Newswire)
