Mumbai, Maharashtra, India, Thursday, February 07, 2013 — (Business Wire India) — Tata International Wolverine Brands Limited, a JV between Tata International, the global trading arm of the Tata group and India’s leading leather and leather-products exporter, and Wolverine World Wide Inc., announced the launch of Cat® footwear, apparel and accessories in India.
The Cat brand embodying rough, ready and rugged style at its very best will be available across monobrand stores, leading department stores, footwear specialty stores and online through partners like Myntra, India’s largest online fashion and lifestyle store this festive season. Built on honest heritage, in the ethic of work, Cat equipment drives the shape of the world’s skyline and the spirit of the Cat lifestyle truly harnesses that ethic, moving the earth to make a difference.
Caterpillar’s vision leverages the power of the Cat brand to globally market innovative product and provide consumers with products that capture Cat spirit, personality and DNA-products (like the equipment) that are tough, authentic, proud, powerful and uncompromising.
The brand’s heritage encompasses more than 100 years of steadfast performance and reliability. The launch collection comprises of Cat footwear, apparel and accessories which is inspired by its unique theme, “Forged by Work, Driven by Life”. The collection is every style conscious, modern, urban shopper’s delight and fit for any occasion.
Mr. Sanjay Mehra Managing Director of Tata International Wolverine Brands Limited added, “We are excited to announce the launch of Cat footwear, apparel and accessories in India. The Cat collection will provide the Indian consumer with a range of globally-designed products which deliver style and durability to suit varied occasions. Unique in its design, the Cat collection fits well with the Indian consumers.”
The Cat brand values are strongly imbedded in the latest Cat lifestyle collection, reflecting authentic, tough, dedicated, bold and dynamic fashion!
Cat lifestyle product range:
Men’s apparel – Denim, woven pants, heritage inspired graphic tees, polo t-shirts, Shirts, Shorts & Jackets (seasonal)
Women’s apparel – Denim, woven pants, graphic tees, tops, skirts & dress n jackets (seasonal)
Footwear -From Lows, mid-cuts, chukkas, slip-ons & sandals in premium leather, suede and canvas.
Accessories – Backpacks, Messenger, Tablet & Laptop Bags, to Small accessories like Wallets, Toiletry Bags & City Pouches to Travel Gear
About Tata International
Tata International Limited [TIL], is the trading arm of India’s most respected diversified conglomerate, the Tata ($100B revenues with a presence in more than 80 countries) Group. Established in 1962, the company is India’s leading manufacturer, exporter and supply chain integrator of leather and leather products working with the world’s largest brands. It also retails footwear and leather articles in India under the brand TASHI. Other key global businesses include metals and minerals trading and distribution of vehicles, construction and agricultural equipments. The company operates through its network of offices and subsidiaries spanning Africa, Europe, Middle East, Latin America and Asia and has spearheaded strategic partnerships and forays into new geographies for the TATA Group. The company is deeply committed to being a proactive, integral and responsible member of the community and the environment in which it operates.
About Cat footwear, apparel and accessories:
Cat lifestyle is shoes, boots, apparel and accessories that represent the long-standing values of the Cat and Caterpillar brands. Known globally for manufacturing high quality work and rugged casual footwear, apparel, and accessories, the partnership of licensees is committed to developing innovative products with fashion, comfort, durability and technology features. Cat Footwear is a division of Wolverine Worldwide, Cat apparel is a division of SRI Apparel Limited, Cat accessories is a division of Grown Up Licenses, global licensees of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com, www.catapparel.com, and www.cat-bags.com.
About Wolverine Worldwide
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of popular brands including Cat®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.
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