This Raksha Bandhan, Ferrero Rocher engages consumers with #bonds worth gold Campaign
§ Ferrero Rocher will introduce special packs for gifting during Raksha Bandhan
§ Rocher to start a 2 week digital contest #Bonds worth gold
§ Mega displays of Ferrero Rocher and unique engagement moments with consumers are planned in all major modern trade outlets across Delhi & Mumbai
Mumbai, Aug 12, 2015 : The pure bond of love between a brother and sister is celebrated with the special Indian festival of Raksha Bandhan. This festival is marked with the tying of a ‘Rakhi’- a holy thread by a sister on her brother’s wrist as a symbol of love, protection and celebrates the golden relationship. The latest campaign of Ferrero Rocher for Raksha Bandhan is based on the theme “Bonds worth Gold”. Ferrero Rocher would be using multiple communication tools like digital, Modern trade visibility and on-ground activation to help brothers and sister celebrate the special golden bond.
Mr. Emanuele Fiordalisi, Vice President, Marketing, Ferrero India , said, “Ferrero Rocher is a precious Italian flair for the precious people we love and over the years Ferrero Rocher has become a preferred gifting option for special occasion. This year, we will be engaging and connecting with consumers (both on ground and in the digital medium) and help to strengthen the special golden bond.
As a part of the digital initiatives, the campaign would be promoted on Facebook via driving engagements through post and contest on “Bonds worth Gold”. Fans would be invited to share their siblings’ stories with Ferrero Rocher. The contest starts from 25th August and ends on 27th August.
The on ground activation will take place in selected Modern Trade stores in Mumbai and Delhi from the 21st August to 28th August. Consumers have to visit the store, buy Ferrero Rocher, share their siblings’ stories and win a golden ticket to get exclusive 96 pralines pyramid and other exciting prizes. Every day, 10 lucky winners would get a chance to win in the on ground contest.
On this special occasion, Ferrero Rocher will introduce specials packs for gifting – 16 pralines iconic box pack and 24 pralines diamond box. All the packs will have Raksha Bandhan cues like a golden Rakhi placed next to two pralines which signifies a golden sibling bond between brother and sister. The special pack also has a space to write a personalized message for her sister. These packs will be available in all leading retail and modern trade outlets across the country. Ferrero Rocher has also typed up with Gift World, e-commerce platform ( http://www.onlinegiftindia.com/chocolates.html), where in consumers can directly purchase their favorite gifting pack and get it delivered to their sister.
Ferrero Rocher was introduced in 1982 globally. In India, it is one of the leading premium chocolates known for festive gifting. Ferrero Rocher is an original recipe, manufactured with the utmost attention and refined packaging. Its innovative shape – round but irregular – and its unmistakable golden wrapping give it that elegance that has made it famous. The golden praline also has a unique taste – a creamy filling, a crunchy wafer and a delicious hazelnut centre. CCI Newswire
