Mumbai, October 23, 2016: Diwali is the most awaited Indian festival that brings families closer and it is also the perfect season to show your gratefulness and love to your family and friends.
This Diwali, Ferrero Rocher campaign #PreciousDiwali builds on its premise of celebrating festival “precious moments” together with your special ones. As a part of the campaign strategy, Ferrero Rocher would create a unique brand experience for its consumers via in-store visibility, consumer activation and digital engagements.
Ferrero has deep Italian roots and a family heritage in the Italian art of crafting chocolate. Passion, care, attention to detail and the best ingredients in Ferrero Rocher pralines create unique and inimitable taste experience.
Brand will bring the fine art of chocolate making to life and give an opportunity to consumers to witness the making of Ferrero Rocher pralines live in Ambiance Mall (Gurgaon) from the 21st to 29thOct 2016. Ferrero Rocher will create a Golden experience zone allowing the consumers to bask in the atmosphere of elegance, refinement and prestige with Ferrero Rocher at the centre of it. To expand the touch points of the fine Italian craftmanship experience, Ferrero Rocher has installed premium and elegant display units in selected modern trade stores across India. In Mumbai, Delhi & Bangalore cities from the 14TH Oct 2016 consumers visiting the store can taste the roasted hazelnuts that are carefully selected & handpicked to form the heart of Ferrero Rocher and give a rich aroma
Spokesperson from Marketing, Ferrero India, said, “Diwali is the most important festival in India and Ferrero Rocher has always celebrated the spirit of gifting in the festive season. Our campaign resonates with the fine elegance of our praline, making Ferrero Rocher a special gift for precious people we love. This Diwali, we planned to do something unique and memorable for our consumers. For the very first time in India we give our consumers an opportunity to be a part of the Hazelnut roasting activity, where they will be offered freshly roasted hazelnuts that form the heart of Ferrero Rocher.”
With Diwali festival round the corner, homemakers will search for new ideas for their home decoration. Search no more, visitwww.ferrerorocher.com and be inspired by Golden Inspiration DIY (Do It Yourself) decoration ideas to make your home beautiful. Besides these Golden Inspirations, with every special edition of Ferrero Rocher T24 pralines pack, consumers will get 3 Golden lantern decor element that they can create with few simple steps and make it part of their beautiful home decoration. Ferrero Rocher on their digital platform, Facebook is encouraging consumers to share their home decoration with these Golden lanterns to get a chance to win a trip to Italy, where Ferrero Rocher was born and crafted, and other exciting prizes. Special edition Ferrero Rocher T24 pralines packs are available in selected Modern Trade stores across India. (Image of the pack + Golden lantern + steps)
This Diwali, a precious gift for people we love.
Corporate Comm India(CCI Newswire)
