New Delhi, March 15, 2018: Small and medium businesses (SMB) can improve cash flows by up to 308 per cent as a result of the “dexterity and flexibility” enabled by adoption of cloud technology, a latest survey by Microsoft India has claimed.
The study to measure the social and economic impact of cloud usage among 275 SMBs across 11 Indian cities conducted by Microsoft and the Thought Arbitrage Research Institute (TARI) revealed that companies in the SMB category improved their chances of better market access and profitability by three times with high use of cloud technologies according to economictimes.indiatimes.com.
The study captured data showing increase in market reach, improvement in employee productivity, operational processes, and in overall work-life balance as a direct result of increased cloud usage.
As per the survey, CEOs in SMBs said that the use of cloud technologies allowed them better control over business and people processes.
Overall, the study suggests that there is a greater than 75 per cent possibility that an SMB adopting cloud will see improvement in different metrics within two years, it said.
Other benefits of being on cloud were reduction in operating expenses and improvement in cash flow.
