Introduction of Brevant™ Seeds Offers Rice Farmers More Choice and Better Access to a Market Leading Seed Portfolio
New Delhi, March 12, 2020 : Global agriculture company, Corteva Agriscience (NYSE: CTVA), today expanded its Brevant™ seed range to offer rice farmers in India better access to the company’s trusted hybrid seed portfolio.
Rice farmers in Madhya Pradesh, Gujarat, Orissa, Uttar Pradesh, Bihar and Chattisgarh will have access to the Brevant™ seed range via select business collaborators in these states. Corteva Agriscience plans to further expand the distribution to more rice-growing states across India to provide farmers more choice and more access to its market leading, high yielding hybrid seeds.
Dr KV Subbarao, Managing Director, South Asia, said: “I am pleased to announce the introduction of Brevant™ rice seeds for this upcoming sowing season. We are committed to serving our farmers by providing more choice through multiple brands and channels. The introduction of this new brand addresses their different growing needs and buying preferences.”
In April last year, Corteva Agriscience successfully launched the Brevant™ seed brand for corn farmers across India. This move has provided more farmers with better access to Corteva’s 90-year history of seed innovation where the company has amassed one of the largest, most robust germplasm libraries for corn. Brevant™ seeds leverages this history in seed innovation.
Dr Subbarao added, “In addition to our offerings in corn, our in-depth knowledge in hybridization enables us to also provide superior products in rice by translating it to the creation of the right seed choice, for the right environment. To complement our Pioneer® brand seed range, the introduction of Brevant™ seeds to the Indian market will enable Corteva Agriscience to continue to offer India’s farming communities access to products from one of the broadest, most diverse seed portfolios in the world.”
Corporate Comm India(CCI Newswire)
