Stressing on the need for systematic security and surveillance solutions with their joint campaign ‘SadakPeBhadaknaMana Hai’
New Delhi, June 23, 2015: The summer temperature may be rising but that’s no reason to let it affect your temper too! To ensure the same, CP PLUS, the Global Leader in advanced surveillance and security systems and solutions, and market leader with No. 1 market share in India, recently, joined hands with Radio Mirchi 98.3 FM for the second time in a row, for its RoadRage campaign Part II. The two major brands were previously associated with each other for #SayNoToRoadRage. The current campaign titled, ‘SadakPeBhadaknaMana Hai KyunkiUparwala Sab DekhRaha Hai’, was launched with the aim of increasing awareness among people, about the catastrophic results of road-aggression.
The most recently CP PLUS unveiled its first TVC ‘Uparwala Sab DekhRaha Hai’ to reiterate its indubitable position in the security domain. The approach was to appeal to the consumer in a manner that addressed his emotional need for SECURITY. This cued to the brand Sign-off “uparwalasabhdekhrahahai”, a common colloquial phrase that interestingly captures the cultural truth of how consumers seek the ultimate source who is above all of us, one who shields us, and immunes us from anything bad and the product truth which is completely rooted in protecting people and at large the society from any scope of a mishap.
As part of the campaign, Dr. MukteshChander, Special Commissioner of Police (Traffic), Yogesh Dutta, COO CP PLUS CCTV Camera and Popular radio celebrity, RJ Naved, asked Radio Mirchi listeners to voice their road-experiences and also motivated them to stay calm and cool while driving. With this, the campaign highlighted the pressing need for systematic security and surveillance systems on the bustling Delhi roads.
Mr. Yogesh B. Dutta, COO, CP PLUS commented, “This is the second time we are associating with Radio Mirchi, thanks to the fabulous response we enjoyed on our first campaign. The immense popularity that the radio channel enjoys in the capital makes it the perfect platform for informing people of how road rage can bring ruinous consequences. With the SadakPeBhadaknaMana Hai campaign, we further spotlighted the issue of road rage and how it can be prevented with proper surveillance systems in place. ” We are committed to highlight the social causes with our Current campaign & Road Rage is big menace to the Society today. CP PLUS & Radio mirchi become right partners to spearhead the campaign further.
Radio Mirchi listeners were asked to click a selfie along with their cars and send it on the whatsapp number 8104983983, as a token of their support for SadakPeBhadaknaMana Hai. In return, the participants were given Anti-Road Rage Car Stickers to share and spread the message of the campaign to others.
CP PLUS is already dedicatedly working to bring a change to the choc-a-block Delhi roads with its ongoing campaign, ‘UparWala Sab DekhRaha Hai’. With its latest campaign in association with Radio Mirchi 98.3 FM, CP PLUS has taken a step further to instill the urgent need to check rash driving and uncontrolled emotional flare-ups on the road. CCI Newswire
