New Delhi, September 30, 2015: With a lineage of over six decades, DRK Jewels is a name to reckon with. It was founded in 1955 by Late Shri Dhani Ram Khanna who firmly believed that jewellery is not just about stones and metal, rather it symbolizes the art of design and entails the real sincerity involved in designing.
DRK Jewels has always been at the forefront of exquisite designs and cutting edge technology. They craft luxurious jewels shaped in elegant elements that embody traditional and contemporary styles with a modern eclectic twist. Their high quality products often exemplify rare craftsmanship and magnificent appeal. Entrusted with a rich legacy, DRK Jewels strive to make each product a fine piece of art.
The brand patronizes popular trends of ancient India such as gold ornaments studded with precious stones. The skilled artists meticulously design and create customized pieces for each of their customers. The brand initially catered to elite clientele in South India including bureaucrats and members of the Royal family. Some of its regular patrons during its inception included Maharaja of Vijaynagar, Raja of Ramachandrapuram and Rani Hemlata Devi of Andhra amongst many other well renowned people. The Raja of Ramachandrapuram was so enamoured by the designs of the brand that he gifted Shri Dhani Ram Khanna a piece of art from his very own royal haveli.
Having made a mark for itself in the Southern part of the country, DRK Jewels ventured into North India about three decades ago under the able guidance of Shri Dhani Ram Khanna’s son, Deepak Khanna. With a penchant for best in class designs, Deepak expanded the jewellery line by introducing an exclusive blend of timeless Meena-Kundan and eternal Polki with Diamonds. Currently lead by the young and effervescent third generation Parth Khanna, DRK Jewels is inching towards greater success. Being a design enthusiast, he aims to showcase a wide range of aesthetic jewellery by integrating modern designs with accomplished craftsmanship.
Corporate Comm India(CCI Newswire)
