New Delhi, Dec 16, 2014:To boost the business of Micro, Small and Medium Enterprises (MSMEs) in retail sector, the National Small Industries Corporation Limited (NSIC), the Public Sector Undertaking under the Ministry of MSME has launched e-commerce portal, viz.www.msmeshopping.com on 31 st July, 2014. The salient features of this portal includes online registration, web store management, online buying and selling, multiple payment options, popular products section, multi product cart, customer support through Call Centre, attractive range of products, payment gateway for membership subscription and enhanced security features. As reported, there are 253 registered suppliers having 2473 products in 103 categories and 279 orders have so far been placed after launching of this portal.
To promote its usages, several steps have been taken viz., awareness programmes in MSME clusters, search engine optimization, participation in exhibitions, road shows and seminars to sensitize MSMEs, email marketing, institutional networking, advertisement in industrial association’s journals, advertisements in print media and national dailies, press releases, radio advertisements (Pan India) and television advertisements.
This information was given by the Minister of State, Micro, Small and Medium Enterprises, Shri Giriraj Singh in a written reply to a question in Lok Sabha here today.
CCI Newswire
