Engagement initiative – Bosch aims at further market expansion to create lasting impact

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Participates at the All India Ophthalmological Conference in New Delhi

  • Bosch to present its range of solutions in the Eye Care space, such as imaging solutions for anterior and posterior part of the eye and its latest addition the Fundus Fluorescein Angiography
  • Bosch has leveraged technology to bridge the gap between supply and demand, thus aiming to make eye care solution affordable and accessible to all classes of the society
  • Launched in September last year, Bosch Eye Care has demonstrated its solution to be more effective than existing solutions

Bangalore, Feb 07, 2015: Bosch, a leading supplier of technology and services for the first time will be participating at the All India Ophthalmological Conference (AIOC) in New Delhi from February 05 until 08, 2015. Since the launch of the business in the second half of 2014, Bosch Eye Care business has found a strong foothold in the southern region of the country, which includes a large network of partnerships and joint work agreements with leading eye care service providers. As a premier trade sponsor of the AIOC, Bosch aims for wider and deeper market penetration by reaching out to potential customers across the country.

BOSCH DEVICES ALLOW YOU TO PREPARE AND PREVENT THAN TO REPAIR AND REPENT

“Through timely detection of blindness and correct treatment, almost 80 percent of the blind cases in India could be avoided. In an endeavor to address this huge gap, Bosch has developed a complete end-to-end eye care solution for the vast population which guarantees affordability and easily accessibility. In the medical space, our universal health care system is based on the three-pronged vision-‘Better Health’, ‘Better Care’ and ‘Lower Cost’,” commented Mr. Harsh Angeri, head of strategy and new businesses at Robert Bosch India. Compared to conventional devices Bosch Eye Care solution has received encouraging reviews from the market, in terms of product efficacy and higher detection rates. As per statistics, approximately 40 percent of blind people in the world and around 21percent of the visually impaired people hail from India.

AIOC PROVIDES A GOOD PLATFORM TO SHOWCASE SOLUTIONS

By participating at AIOC 2015 Bosch intends to build awareness about its device and the possible impact it could bring about. Bosch will showcase its range of solutions in the eye care space which includes, imaging solutions for anterior and posterior part of the eye, the MediBilder PACS solution and Bosch’s latest addition – Fundus Fluorescein Angiography. Furthermore, Bosch would also display its latest updates of the self detection algorithm for Diabetic Retinopathy detection and marking and would also provide an early sneak peek into the algorithm for Glaucoma detection.

MARKET EXPANSION FOR A WIDER IMPACT

Bosch sees significant application of its solution in a pan-India context, especially in regions such as the north of India, such as Jammu and Kashmir, Rajasthan and Haryana which register higher rate of blindness as compared to other regions in the country. Through its product, Bosch will aim for deeper penetration in this market to create a lasting impact.

Bosch is approaching a wider market beyond distributors, end users and buyers, to also engage with enablers and other players in the ecosystem.Bosch is engaged in conversations with leading distributors in thenorthern region to make products available to its interested customers in India. These distributors are equipped to support their customers with technical queries, demonstration requests and even after sales support like service and spares. Bosch is also in advanced discussions with social organizations for joint deployments through innovative business models to create a significant impact. CCI Newswire