New Delhi, November 19, 2015 : C1X (a.k.a. Class One Exchange), an independent advertising technology leader, today reflected on major milestones achieved during Q1 and Q2 2015. The Series A funding [1] has enabled C1X to anticipate significant growth in technology and market share across the globe.
C1X has recently launched its mobile offering as “C1XMobile” in APAC. The core philosophy of this product is to bring increased transparency & accuracy to advertisers by using “Audience-Data” from Publishers. This will enable them to target the most relevant audience inventory (In-App) unlike the traditional methods where the emphasis is only on the quantity of Downloads/Installs & not on the Post-Install activity, as Advertisers are more inclined towards targeting highly
engaged & sticky app users with a higher LTV.
Taking another giant leap in the mobile space, C1XMobile is now launching a beta version of their “Mobile SDK” for Android App Developers to give advertisers access to innovative ad formats along with multiple Ad Exchanges plugged-in to participate real-time. App developers are excited about key factors like ransparency, High eCPMs & ill-Rates, which will be the driving force towards the universal acceptance of the Mobile SDK. Interested App developers can register here [2].
C1XMobile already has a growing roster of Top Tier clients who also happen to be some of the largest spenders in the country such as Snapdeal, Jabong, GoIbibo, MakeMyTrip, Mobikwik, CouponDunia, 1MG and many more.
“The exponential growth of the mobile advertising ecosystem in India, coupled with our evolving technology for the more intelligent data driven marketers has allowed C1X to increase its footprints in global markets,” said Mukundu Kumaran, Founder & CEO of C1X. “With demand for Premium inventory with Publisher intelligence increasing, we look forward to an exciting finish in the closing quarters.”
Interest around C1X’s Hybrid and innovative take on the “Premium ad-tech space” has risen in the recent weeks, following the TechCrunch story [1] announcing the company’s Series A funding.
Corporate Comm India(CCI Newswire)
