Offering reasons to Savour your luscious chocolate delights with the new logo
Mumbai, Oct 06, 2015 : Ferrero Rocher, the golden wrapped premium chocolate, crafted in Italy by Ferrero, today unveiled its new brand identity. The new logo will have the golden pyramid, depicted with four layers pyramid of pralines with «the golden experience» as the new international brand signature. The new positioning and brand identity efforts will support Ferrero Rocher’s aim of the ideal delicacy that invites consumers to take the time to relish and share more of life’s golden pleasures together.
The new branding exemplifies how the brand has evolved over the years and emerged as an industry forerunner geared up to enter a new phase of its journey. This innovative logo is light but evolutionary restyling that conveys more elegant traits, taking up the current codes and making them more carefully designed with a modern design that rejuvenates the brand, making it timeless in the positive sense. The new brand visual indicates a harmonious balance between gold and white with an elegant look and feel that conveys both gift ability and informal occasions purchase. The new branding exemplifies how the brand has evolved over the years and emerged as an industry forerunner geared up to enter a new phase of its journey.
Mr. Emanuele Fiordalisi, Vice President, Marketing, Ferrero India , said, “Ferrero Rocher is today a brand of choice for chocolate gifting. The Indian consumer has accepted the brand well and the new brand identity is an expression of our endeavor to enhance the customer experience for the brand. We also look to play a catalyst role for consumers to share more of life’s golden pleasures with their cherished ones. Going forward, our marketing effort will be more focused on consumer engagement”
An amalgamation of these elements together, irrefutably reflects the belief and zeal’s of the brand.
Ferrero Rocher was introduced in 1982 globally. In India, it is one of the leading premium chocolates known for festive gifting. Ferrero Rocher is an original recipe, manufactured with the utmost attention and refined packaging. Its innovative shape – round but irregular – and its unmistakable golden wrapping give it that elegance that has made it famous. The golden praline also has a unique taste – a creamy filling, a crunchy wafer and a delicious hazelnut centre.
Corporate Comm India (CCI Newswire)
