New Delhi, July 20, 2018: Mulberry fruit extract is a commonly used ingredient in beauty products and is well known for its skin lightening properties.
The recent Face Wash launched by Fuschia contains mulberry fruit extract which helps in lightening the skin tone. Along with it, the anti-aging properties of this extract also helps in removal of wrinkles and fine lines.
It slows down the process of aging by tightening the skin and promoting smooth, flawless skin. This is a soap free Gentle effective cleanser which has Mulberry’s arbutin, which inhibits melanin synthesis thus preventing pigmentation.
Usage : Take appropriate amount and apply on moist face and neck, massage gently, avoiding eye area in circular motion to work up a lather & rinse thoroughly. Use twice daily for best results.
According to Mohit Bhatia, Founder, Fuschia,”Just adding the label of natural, herbal, Ayurveda doesn’t make it so. It is the list of Ingredients used which make a difference. Having studied the never-ending market of skincare products in India and abroad Fuschia’s team realized that most labels were fraught with harsh chemicals. It’s what led Fuschia to promote ‘natural skincare’ as products essentially free of SLS/SLES, Parabens, Phthalates & Mineral oils and synthetic colours” he says.
According to Mohit, Fuschia, a team of eight (including the founders), has grown more than 100 per cent YoY since launch. “Our current GMV is Rs 50 lakh and we are eyeing more than Rs 1 crore for 2018. We are profitable. Our unit economics have been positive from Day 1,” he says.
Monthly, Fuschia sells more than 1,500 units, with an average basket size of Rs.400.
“As the ingredients we use are high priced for the quality we strive for, our products are a little pricier than most commercial brands. We believe in making products for people who swear by our quality and go on to become a loyal clientele. Our products cost from Rs 250 to Rs 1,250,” Mohit says.
Corporate Comm India(CCI Newswire)
