- Introduces Paper-GoldTM programme, valid till 30th June, 2020
New Delhi, May 07, 2020: Adhering to the Government’s initiative of maintaining safe physical distancing, and without opening their off-line showrooms, to combat the on-going global pandemic, 150-year C Krishniah Chetty Group of Jewellers unveiled a novel concept of bookings for CKC’s Paper-GoldTM, for 22 Kt gold. Gold has shown its strength again in the Global Pandemic with 35% rise on price globally. The Paper-Gold™ programme continues till June end knowing that restrictions in movement may be present till that date. Response and interest was received online from their patrons from 17 countries across the globe.
About CKC’s PAPER-GOLD™: Under this innovative programme, customers book 22k gold in denominations from 5gm, 10gm, 50gm upto 1kg. CKC’s Paper Gold™ bookings may be exchanged for gold or diamond jewellery of same or more weight at anytime over next 11 months. To safeguard the clients who may be under travel restrictions, a customer will be charged only the lower of booking rate or delivery date rate (whichever is lower) for exchange of jewellery. This is the promise under their Signature Rate Protection Plan™. Additionally, understanding the uncertain situation and to help customers; to help in the slow-down of economy, if the customer wishes, god forbid, to withdraw from the programme within 11 months, C Krishniah Chetty Group of Jewellers will refund the paid amounts at the then prevailing rates under their normal buy back policy.
According to Chaitanya V Cotha, Director at C. Krishniah Chetty Group of Jewellers, “The current plan of contact-less purchase of 22 Kt Paper-GoldTM is tailored for the current Covid-19 situation of uncertainty. It’s a welfare and caring programme to help our customers invest in an asset class of this wonder metal – gold, that has shown its resilience in all crisis moments through time”.
The proprietary CKC’s PAPER-GOLD™ advance booking programme has received 80% of total online revenue during the recent Akshaya Trithiya weekend.With an increase of over 10 times the number of visitors to the website www.ckcjewellers.com as compared to normal days, the online push has been a good success.
Paper-Gold™ is available on https://www.ckcjewellers.com/papergold
Dr. C. Vinod Hayagriv, Managing Director & Director, of C. Krishniah Chetty Group said: “This is also a key indication of today’s shopping trends. Keeping this development in mind, we aim to strengthen our online presence in the coming months, even post June end. We are shortly releasing an App that will bring our customers even closer to us and our services..Despite the fact, that all of the brand’s showrooms were closed, this year’s Akshaya Trithiya sales have been equal to 25% as compared to those of similar period in previous years”.
With renewed interest from several global federal banks who have increased their holdings in gold, this phenomenon is not new to india, where gold has held a personal store of value in all classes of consumers from the super-rich to the poor.
Corporate Comm India (CCI Newswire)
