Drinking water expertise showcased at the leading exhibition of consumer electronics and home appliances
Mumbai, 18th October, 2014: Between 5 and 10 September, this year’s IFA in Berlin will provide an insight into the homes of today and tomorrow. No longer confined to consumer electronics, this world-renowned exhibition meanwhile covers the full range of household appliances – which makes it the perfect platform for a joint presentation by GROHE and BWT. The strategic partnership between these two premium brands renowned for their water expertise promises great tasting water and a unique level of convenience. A highlight of their exhibit at BWT‘s booth No. 212 in Hall 4.1 will be GROHE Blue®, which is now equipped with BWT‘s innovative filter technology.
Thanks to their outstanding products, both brands already enjoy an excellent reputation. Their shared presence at the IFA consumer fair will consolidate their successful partnership even further and allow them to demonstrate what such a high-calibre cooperation can achieve. Visitors to the stand will have the chance to experience for themselves the gourmet taste of the water delivered by GROHE Blue® equipped with the new BWT filters. A water sommelier will serve the refreshing water and share innovative water recipes with guests. GROHE and BWT also act as the official water partners of the press centre, which is equipped with GROHE Blue® systems, and will additionally operate a mobile water tasting service for fair visitors.
The GROHE Blue® system delivers delicious filtered and chilled water, offering a choice between still, medium and sparkling. A simple turn of the special faucet handle is all it takes to start the flow of the preferred variety. This makes carrying heavy bottles and time-consuming journeys to beverage stores a thing of the past.
The BWT filters in the faucet eliminate chlorine, organic compounds as well as odours while reducing carbonate hardness. All that remains is pure refreshment. A magnesium filter based on the proprietary and patented BWT Mg2+ technology additionally allows magnesium to be added to the water for even greater well-being and the ultimate in water enjoyment.
GROHE and BWT at IFA 2014 – water expertise at the highest level.
CCI Newswire.
