Chennai, June 01, 2017: The international leader in German Hardware Technologies, Häfele launches a state-of-the-art Design Showroom in Chennai today, a first-of-its-kind showroom in the city with globally acclaimed innovative solutions and architectural design fittings and accessories. The showroom was inaugurated by renowned architect, Mr. C.S.Raghuram (Director, “C R Narayana Rao Consultants”) together with Mr. Jürgen Wolf (Managing Director, Häfele South Asia).
Located on the College Road, this newest facility with an area of approx. 5300 sq.ft., introduces the local consumers to the “live concept” set up of home interiors. With the opening of this showroom, Häfele will now have its 7th successive company-owned Design Flagship Showroom in South Asia, apart from having 2 smaller design centre set-ups across India.
With the launch of this exclusive Design Centre, Häfele introduces some of its latest innovations in interior solutions such as Digital door security & pivot door systems, Nagold series of Home appliances and new range of Dekton surfaces designed to be the toughest and most durable resisting scratches and stains. In addition, Häfele’s new Hydro 80 Glass Sliding System for shower cubicles is a contemporary, state of the art sliding mechanism combined with a softbrake feature. The new range of ceiling downlights are backed by a strong value proposition and cater to varying output needs starting from 5 Watts and going up to 30 Watts. Taking convenience to another level, Häfele’s range of waste management systems is specially created for small, busy or minimalist kitchens to segregate dry and wet waste with complete efficiency.
Talking about the exclusive showroom, Mr. Jürgen Wolf (Managing Director, Häfele South Asia) said, “While we already had a small Design Centre along with a regional office in Chennai since the last few years, the immense potential of the city and our growing business here has instigated us to move to a bigger area to showcase all our interior solutions in LIVE applications under one roof for our esteemed customers and business partners. Our solutions are specifically engineered to enable every imaginable design within an interior space – and this is exactly what we have tried to demonstrate through our exclusive design showrooms.”
The typical layout of any of Häfele’s Design Showrooms include real-time displays of the company’s many product functionalities including a LIVE kitchen which is equipped with storage areas, appliances and other utilities. Commenting on the Live Kitchen concept, Mr. Wolf, further added, “Stylish hardware fittings that give you the best functionality for your individual application in your business or residence are hard to select from a catalogue. The new Live Kitchen section gives the customers a firsthand feel of the products before they purchase it. Functionality is how we think; functionality is what we make and functionality is what we sell. Häfele is proud to introduce this quality to the Chennai market through this exclusive Häfele Design Showroom”.
Design concepts and ideas can be better understood when they are experienced in LIVE set-ups. This is the ideology that backs the company’s initiative of establishing state-of-the-art design centers represented in the form of an international retail set-up; where customers can walk in and experience world-class functionality, seamlessly rooted into latest global design trends.
Corporate Comm India (CCI Newswire)
