Celebrating a legacy of more than a century, the Drink of India moves forward with new innovations and the same cherished essence.
New Delhi, May 21, 2025: In an era where beverage trends come and go with the seasons, one name has stood tall for over a century—RoohAfza. With a legacy spanning more than 100 years, Hamdard Foods India proudly celebrates its most cherished summer refresher—an enduring symbol of tradition, trust and heartfelt nostalgia.
Crafted in 1907 by Hakim Abdul Majeed, RoohAfza was born in the bylanes of old Delhi and quickly became a symbol of hospitality and heritage in Indian households. Today, it is much more than a drink—it’s a thread that ties generations together.
From Iftar tables during Ramzan to festive gatherings during chabeel, Sewa, ekadashi and Holi, from school tiffins to bustling modern cafés, RoohAfza has quenched the nation’s thirst with its signature blend of herbs, fruits, and floral essences. With zero harmful chemicals, quality herbal ingredients, and no artificial adulteration, RoohAfza remains a trusted and safe choice.
“RoohAfza is not just a product; it’s an emotion passed down generations. Every bottle carries a story—a memory shared between friends, families, and communities,” said a spokesperson from Hamdard Foods India.
To mark this monumental centenary, Hamdard has also introduced a modern line of RoohAfza products, keeping pace with the changing lifestyle preferences of today’s consumers:
● RoohAfza Lite – Same iconic flavor, now with no added sugar, crafted with FSSAI approved natural sweeteners
● RoohAfza Fusion – A vibrant twist with RoohAFza and fruit juices
● RoohAfza Milkshake – A blend of RoohAfza and milk
● RoohAfza Lassi – A refreshing reimagination of the classic Indian yogurt drink
Each product is created in a fully automated, contactless facility certified by the USFDA, GMP, and FSSC 22000 v6.0, ensuring hygiene, quality, and excellence in every drop.
“With a legacy of more than 100 years, our commitment to quality, innovation, and tradition remains stronger than ever,” said the company’s statement. “RoohAfza continues to be the drink that unites India—one sip, one story, one memory at a time.”
As temperatures rise across the country, one name remains synonymous with the Indian summer—RoohAfza, the original herbal cooler. More than just a beverage, it’s a celebration of India’s culinary heritage and cultural warmth.
RoohAfza – More Than a Drink. It’s India in Every Sip.
Corporate Office:
Hamdard Foods India
M 38/1-2, Middle Circle, Connaught Place, New Delhi – 110001, India
Website: www.hamdard.com | www.myhamdardstore.com
