Bengaluru, June 15, 2016: In over a short span of time, Kids fashion and lifestyle industry has come a long way to being a potential market for experimentation and simultaneously offering new growth avenues for the vibrant apparel industry. In the midst of all this there was felt a need to bridge the gap and bring the kids fashion industry in the mainstream. This is where, India Kids Fashion Show (IKFS), was able to do the needful seamlessly and offer a viable platform for the apparel industry to grow and build upon its bastion. Touted as a genre of its kind in the fashion industry for kids, it aims to promote young talent, associated brands and designer’s acuity through its events in cities like Delhi NCR, Mumbai & Bangalore, having carried out 14 successful events so far. With the help of its fashion showcases it renders an unparalleled opportunity to tap the potential kids’ lifestyle market.
Over the years IKFS has been serving as an ideal networking platform for kids wear brands in India working with a targeted approach towards both B2B and B2C marketing and communications. It has been working as a catalyst in giving hands-on knowledge and experience of what a customer desires from their brand. IKFS truly understands that an overwhelming demand from any fashion event by a brand is towards fashion advertising for the purpose of promotion of the brand.
This is how the Kids industry is flourishing with IKFS
Each showcase of IKFS witnesses 2500+ attendees from varied segments like online retailers, wholesalers, franchisers, importers & exporters, boutique owners, distributors, state of the art designers, retail outlet owners, educational institutes, nursery and kindergarten associates, self service chains, consumers comprising of parents and their kids.
The previous showcases of IKFS have witnessed participation of both international and national brands like Elle, Armani Junior, US Polo Assn, Paul Smith Jr, Lili & Lala,Children Salon, Alexanalexa, Elif Cigizoglu, Sanjana Jon, Siddharth Aryan, Payal Singhal, Sumit Das Gupta, Alka Kumar, Kirti Rathore, Kanchan Bawa, Kidsblush, Shopalldaykid, I Know Clothing, K & U, Milou, Faye, Sparkle Kids, Moobaa, Pratima Anand, Milkteeth, BonOrganik, Alka Kumar, Gazal Mishra, Ninoby Vani, to name a few which helped them immensely in brand positioning in India.
IKFS understands that a brand’s purpose of advertising through the medium of a fashion show is to increase promotion for your brand in the dynamic and versatile kids fashion industry therefore, IKFS works closely with the brand aspirations to help them achieve it all by way of its fashion showcase, exhibitions, all round media highlight for the event and also serves as a platform for business interface.
IKFS aims to reach out to the potential customers for the brand from across different social classes and fine tune its services to help lay a strong foundation for the brand. IKFS also strategizes effectively the brand positioning and how a brand can efficiently tap the market in its due course of time. It chalks out a broad strategy for the brand enhancement and growth. “We design our promotional activities keeping in mind each brand associated with us and their individual aspiration from the event, IKFS is a platform for brands to gauge the market growth while understanding the varied tastes of the customers. We are always delighted to work with more brands and help them in their effort to gain a foothold in Indian market. We are also delighted to announce the 15th edition of the showcase in Bengaluru scheduled to be held from 25th– 26th June, 2016” said Vridhi Ramchandani, Project Manager, India Kids Fashion Show.
Corporate Comm India (CCI Newswire)
