National, December 03, 2024: Asian Paints’ much-loved home and decor series, Asian Paints Where The Heart Is, featuring the homes of India’s most admired personalities, is back with its eighth season – this time as a masterclass in creating homes that are deeply personal yet universally inspiring. From thoughtfully curated decor to clever design solutions, the new season takes viewers on a journey into six beautifully styled homes, each reflecting the personalities of the celebrities who live there. Filled with inspiration, it invites viewers to reimagine their own spaces, blending style with soul.
This season, the series showcases the beautiful homes of Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain. The show focuses on homes as extensions of the people who live in them—spaces that exude individuality and tell unique stories. It not only explores how to craft a home that reflects your essence but also showcases real transformations with bite-size content offering décor cues to spark inspiration. Whether it’s using plants to breathe life into your decor, creating spaces where pets feel as at home as you do, or designing cozy nooks that speak to you, the series demonstrates how small, thoughtful touches can turn a house into a haven.
In Season 8 of Asian Paints Where The Heart Is, Ananya Panday invites viewers into her elegant Scandinavian style retreat – a home in the same building where she grew up, reflecting her personality and deep ties to family. With cozy nooks and understated elegance, her space showcases how simplicity can bring warmth and comfort. Viewers will then step into Arshad Warsi and Maria Goretti’s charming Goan-Portuguese home, where heritage elegance meets bohemian chic. Restored with love, their home celebrates the beauty of imperfections, offering delightful ideas for creating a space that feels warm and authentic. Manu Bhaker’s family home, transformed with the expertise of Asian Paints Beautiful Homes Service, radiates warmth and love. This makeover, a heartfelt gift to her parents, blends minimalism with deeply personal elements to create a sanctuary of shared memories.
For lovers of maximalist decor, Joseph Radhik and Devika Narain’s artistic haven offers a treasure trove of ideas, from open shelving, statement wallpaper, lush plants and carefully chosen artwork. Their home stands as a beautiful expression of how textures and colours come together to create a cohesive and creative space. Meanwhile, the vibrant home of newlyweds Rakul Preet Singh and Jackky Bhagnani offers inspiration in blending personal styles, combining bold art with contemporary, functional design to create a space filled with personality. Finally, Taapsee Pannu’s vibrant abode is a joyful reflection of her personality, where playful colours, natural light, and thoughtful eclectic decor transform the space into a radiant and uplifting retreat.
Commenting on the new season, Amit Syngle, MD and CEO, Asian Paints Limited, said, “‘Asian Paints Where The Heart Is’ is a natural extension of our corporate philosophy, ‘Har Ghar Kuch Kehta Hai.’ It remains India’s most loved home décor series, where the most admired celebrities share how their homes are a true reflection of themselves. The show has consistently captured home design and décor trends, interpreting them in multiple ways while remaining universal.
Season 8 is particularly special, featuring an interesting line-up of celebrities from various walks of life, demystifying décor trends and sharing how their homes serve as expressions of self-discovery. From selecting the perfect colours and bringing walls to life with wallpapers and textures to reimagining wood and lighting, this season presents décor inspiration and captures the essence of ‘beautiful homes’ in truly captivating ways.”
Building on the success of last season’s special segment, Asian Paints Where The Heart Is Season 8 offers an even closer look at décor elements with style guides, enabling viewers to recreate the celebrity-inspired aesthetics. These guides direct viewers to BeautifulHomes.com, Asian Paints’ comprehensive décor platform, where they can explore a vast selection of home and décor items to bring similar inspirations into their own spaces.
Sharing his perspective on the new season, Joshua Karthik, Co-Founder, Stories in Motion said, “In its eighth season, Asian Paints Where The Heart Is has renewed purpose: make home design and decor more actionable. The underlying emotion of the love for home and hearth continues, but it’s blended with practical, real conversations on design, decor, art and colour. This season’s stars have invited us not just into their stunning homes, but also into home design as a way of life — filled with realness, bold experimentation and a whole lot of love.”
Viewers can watch the brand-new season on Asian Paints’ digital platforms. Catch Season 8 on the following Asian Paints links:
· Season 08 Trailer: https://www.youtube.com/watch?v=r3Ca0Sj32sQ
· Playlist – https://www.youtube.com/playlist?list=PL2BHpqroisHY10f4j7dA7u_ikz5yZVFNQ
The series will soon launch on leading OTT platform, Jio Cinema as well.
From embracing imperfections to layering textures, each home in Asian Paints Where The Heart Is offers ideas to spark your imagination. Season 8 invites viewers to dream big while keeping the essence of home -comfort, love and individuality, intact.
Corporate Comm India (CCI Newswire)
